Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Upholding TestGorilla's values and nurturing an inclusive and supportive culture.

• Taking ownership of demand generation metrics across both paid and organic channels, which includes managing and scaling expenditures on Google Ads (Search, Performance Max, Display, YouTube) and related platforms. This also involves testing and developing new acquisition channels such as advertising on ChatGPT and other AI-driven platforms, while establishing the channel mix, budget allocation, and account structure necessary to achieve MQL, SQO, and pipeline objectives.

• Creating and managing source-of-truth reporting for both paid and organic funnel performance, covering SQL, dashboards, attribution modeling, and incrementality testing, ensuring that channel investment decisions are founded on data rather than mere platform screenshots.

• Overseeing the roadmap for paid landing pages, ad creatives, and promotional offers, as well as conducting rapid A/B tests to enhance conversion rates with appropriate statistical rigor.

• Designing and managing automated nurture workflows and enrichment systems (n8n, Make, HubSpot, Clay) to ensure that paid-sourced leads convert effectively, while integrating that data back into targeting and ICP strategies.

• Collaborating with Sales and RevOps on lead quality and campaign conversion, while presenting performance insights and recommendations to marketing and GTM leadership in a clear, business-oriented manner.

• Keeping abreast of changes in advertising platforms, the AI landscape, and privacy regulations, and transforming successful tests into repeatable, automated processes rather than isolated successes.

⛳️ Requirements

• Demonstrates a passion for TestGorilla's mission to assist one billion individuals in finding their ideal jobs.

• Possesses outstanding written and verbal communication skills in English.

• Excels in a high-paced, asynchronous, remote-only work environment.

• Has demonstrated experience in performance or growth marketing, with direct management of a Google Ads budget of at least six figures per month (B2B SaaS preferred), showing a history of scaling expenditures while maintaining or improving CAC and ROAS.

• Typically, we look for candidates with 7+ years of experience in performance or growth marketing to have cultivated the essential skills for this role, though this may vary based on your individual career path.

• Holds extensive knowledge of the Google Ads ecosystem, including Search, Performance Max, Display, YouTube, Smart Bidding, conversion tracking, and Google Tag Manager.

• Familiar with and has hands-on experience using Clay, HubSpot (or a similar CRM), and the Google Analytics suite.

• Possesses a thorough understanding of funnel and unit economics (CAC, LTV:CAC, ROAS, payback period, cohort analysis) and is comfortable with experimental design, including significance, sample sizing, and an honest interpretation of results.

• Has practical experience with AI/LLM tools (Claude, ChatGPT, or similar) for building genuine growth workflows, from lead scoring to automation logic, rather than just superficial applications.

• Exhibits an ownership mentality: treats the budget as their own P&L, independently develops workflows, dashboards, and tests, and is adaptable to ambiguity and rapid iterations as pipeline needs evolve.

🏝️ Benefits

• Global Team: Be part of a fully remote, mission-driven team from across the globe.

• Competitive compensation: Receive a competitive salary (€65,650-€84,500 per annum) plus Share Appreciation Rights (SARs).

• Remote & flexible work: Enjoy the flexibility to work from almost anywhere* with adaptable hours and asynchronous workflows to balance your professional and personal life.

• Remote work budget: Access €1,000 each year, or up to €2,000 from day one if you're purchasing a laptop!

• Growth & development: Invest in your personal and professional growth with a 3.5% Learning & Development budget per year and clear avenues for advancement.

• Parent/Caregiver support: We foster a caregiver-friendly work environment, offering 8-16 weeks of paid parental leave and customized return-to-work strategies.

• Work-life balance: Our unlimited and flexible time off policy empowers you to take the necessary time to recharge and prioritize your well-being.