Senior Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and implement comprehensive demand generation strategies that lead to qualified leads, pipeline development, and revenue enhancement.

• Take charge of the entire campaign lifecycle, including planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels.

• Develop and oversee full-funnel programs aimed at supporting lead acquisition, nurturing, conversion, and customer expansion goals.

• Regularly test and refine messaging, audience segmentation, channels, and overall campaign performance.

• Collaborate closely with Sales leadership to ensure marketing initiatives align with pipeline and revenue objectives.

• Establish lead management processes and service level agreements (SLAs) between Marketing and Sales teams.

• Track campaign impact on pipeline generation, sales velocity, conversion rates, and revenue contribution.

• Discover opportunities to enhance lead quality and the overall performance of the funnel.

• Support and implement account-based marketing programs targeting key accounts and buying committees.

• Work together with Sales to identify target account lists, buying personas, and engagement strategies.

• Leverage ABM platforms and intent data to boost account engagement and pipeline development.

• Oversee campaign execution via marketing automation and CRM systems.

• Maintain campaign attribution models and reporting structures.

• Analyze performance metrics and provide actionable insights to stakeholders.

• Create dashboards and executive reports on essential demand generation metrics.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 6–10 years of experience in B2B demand generation, growth marketing, or pipeline marketing positions.

• Demonstrated success in a B2B SaaS setting, with a proven record of driving measurable pipeline and revenue results.

• Strong background in developing and executing multi-channel demand generation campaigns.

• Practical experience with HubSpot and Salesforce CRM.

• Solid understanding of lead lifecycle management, marketing attribution, and funnel optimization.

• Experience working closely with Sales teams and revenue organizations.

• Exceptional analytical, project management, and communication skills.

• Willingness and capability to travel up to 10–20% for business purposes, including conferences, customer events, and team meetings.

🏝️ Benefits

• Fully covered health and dental insurance (no waiting period) plus a $500 health spending account.

• Monthly reimbursements for fitness, wellness, or mental health initiatives.

• Meaningful equity: Every full-time, permanent employee has a stake in our growth.

• Advancement opportunities based on contribution, initiative, and the ability to elevate standards together.

• Clear expectations, honest feedback, and a politics-free environment.

• From So-learns to Solink-o and So-lunches, we maintain connections in enjoyable and engaging ways.