Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of quarterly pipeline and booking objectives sourced from marketing in collaboration with sales leadership.

• Enhance measurement frameworks to track and optimize pipeline and bookings across Site Networks, AMCs, Health Systems, Hospitals, and enterprise research organizations.

• Design and implement integrated campaigns that create qualified opportunities and accelerate revenue growth.

• Collaborate with Sales on pipeline goals and strategies for target accounts.

• Facilitate the execution of campaigns alongside sales and SDR to enhance the effectiveness of marketing tactics.

• Oversee, manage, and optimize paid media and campaign budgets to maximize marketing-sourced pipeline, bookings, and ROI.

• Create and execute multi-channel campaigns across email, paid search, paid social, retargeting, webinars, ABM, content syndication, and organic channels.

• Manage campaign calendars and quarterly execution plans.

• Optimize campaign performance through data-driven testing and ongoing improvement methodologies.

• Establish the strategy and execute customer growth campaigns across various products and markets, incorporating a 1:1 target account model.

• Leverage AI tools to enhance campaign execution, content repurposing, reporting efficiency, and audience engagement.

• Create scalable AI-assisted processes that boost marketing output without increasing complexity.

• Implement GEO (Generative Engine Optimization) strategies to enhance visibility in AI-driven search experiences.

• Review existing content for organic and AI search visibility gaps, then suggest and prioritize new content to address them.

• Monitor and enhance lead-to-MQL, MQL-to-opportunity, and opportunity creation performance.

• Collaborate with Marketing Operations to analyze the effectiveness of campaigns and attribution data.

• Identify bottlenecks and opportunities to enhance pipeline velocity and conversion.

• Work with cross-functional teams to transform existing content assets into high-performing campaigns that drive awareness, engagement, qualified leads, and pipeline.

• Amplify thought leadership, industry research, case studies, webinars, and customer success stories through strategic multi-channel distribution programs.

• Ensure content is effectively aligned with target audiences, buying stages, and campaign objectives to optimize performance and conversion.

⛳️ Requirements

• 5-7 years of experience in demand generation, growth marketing, or campaign management within B2B software, healthcare technology, clinical research, life sciences, or a related field.

• Proven ability to build and execute multi-channel campaigns that drive pipeline and revenue results.

• Strong knowledge of lead management, nurture programs, attribution, and funnel optimization.

• Hands-on experience with marketing automation and CRM platforms such as Salesforce, Pardot, HubSpot, or Marketo.

• Analytical mindset with the capacity to convert campaign performance into actionable insights.

• Marketing experience in clinical research, healthcare technology, or eClinical software is highly preferred.

• Ability to excel in a fast-paced, high-growth environment with a proactive approach.

🏝️ Benefits

• The company offers health insurance sponsorship.

• Long-term disability coverage.

• Life insurance provided.

• Unlimited Paid Time Off.

• 10 paid holidays.

• Paid parental leave.

• Work anniversary bonus.

• Participation in the Employee of the Quarter program.

• Monthly $100 reimbursement for connectivity stipend.

• RealTime matches employee 401K contributions at 100% for the first 3% invested and 50% for the next 2% invested.