Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Design, implement, and enhance multi-channel demand generation campaigns throughout the entire funnel.

• Take ownership of performance reporting for demand generation initiatives.

• Develop and expand an account-based marketing strategy aimed at enterprise accounts in collaboration with the Sales team.

• Create tiered ABM account strategies and ensure cross-functional synergy.

• Manage the comprehensive email nurturing strategy for free users, trial accounts, and enterprise prospects.

• Enhance email conversion rates through testing and audience segmentation.

• Collaborate with marketing peers on organic social media strategies, particularly on LinkedIn and other channels pertinent to technical and buyer demographics.

• Oversee website modifications, campaign landing pages, and conversion optimization projects in partnership with agency collaborators.

• Coordinate with design, product marketing, and marketing teams to ensure timely website deliverables.

• Work alongside Product Marketing on campaign messaging and asset creation.

• Monitor, report, and refine programs, holding responsibility for pipeline contribution.

• Report to the VP of Marketing while collaborating with Sales, Product Marketing, and Customer Success teams.

⛳️ Requirements

• A minimum of 6 years of B2B demand generation experience, preferably in a SaaS or engineering-centric organization.

• Demonstrated success in constructing integrated campaigns that generate quantifiable pipeline results.

• Practical experience with account-based marketing.

• Background in a rapidly growing startup or scale-up setting.

• Proficient in marketing automation tools (such as HubSpot, Claude Code, or similar) and CRM systems (HubSpot).

• Comfortable with data extraction and interpretation, making informed decisions based on insights.

• Experience managing website projects in collaboration with design, product, and marketing teams.

• Excellent written communication skills, including web copywriting and clear internal communication.

• Capable of handling multiple programs simultaneously while maintaining high quality.

• Bonus: Experience marketing to technical audiences like network engineers, IT operations, and infrastructure teams.

• Bonus: Knowledge of open-source communities or product-led growth strategies.

• Bonus: Experience utilizing Claude or other AI tools to expedite campaign development or automate processes.

🏝️ Benefits

• Offers equity.

• Provides bonuses.

• Equal opportunity employer.

• Accommodation available during the hiring process.