Growth Lead – Lead Paid Media Strategist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Take ownership of the paid media strategy across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.

• Convert business objectives into budgets, channel strategies, testing plans, and growth initiatives.

• Spearhead demand generation, lead generation, retargeting, and conversion optimization projects.

• Provide recommendations on what to launch, pause, scale, or enhance.

• Manage performance metrics related to pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue KPIs.

• Identify gaps that impact lead quality, sales conversion, and revenue expansion.

• Conduct audits of accounts and pinpoint growth limitations.

• Diagnose issues related to targeting, messaging, creative assets, landing pages, sales processes, attribution, and positioning.

• Prioritize recommendations based on their impact on the business.

• Create forecasts and budget scenarios linked to pipeline, revenue, CAC, and ROAS.

• Assess the effects of spending, channel mix, and conversion rate modifications.

• Oversee the structure of campaigns, targeting, messaging, creative content, and testing efforts.

• Enhance landing pages, offers, forms, and conversion funnels.

• Provide direction to PPC teams and ensure alignment with the overall strategy.

• Utilize GA4, CRM data, HubSpot, attribution models, and reporting tools to gauge performance.

• Relate campaign outcomes to pipeline and revenue results.

• Present clear, actionable insights to clients.

• Facilitate strategy discussions with executives, founders, and marketing leaders.

• Establish trusted advisor relationships and challenge assumptions when necessary.

• Mentor PPC and automation specialists.

• Travel within the U.S. as required.

⛳️ Requirements

• Minimum of 5 years of experience in paid media, growth marketing, performance marketing, or demand generation.

• Extensive experience with Google Ads and Meta Ads.

• Experience with LinkedIn Ads is a plus.

• Strong expertise in B2B lead generation, conversion rate optimization, funnel enhancement, and attribution.

• Proficient in GA4, CRM platforms, HubSpot, conversion tracking, and reporting techniques.

• Ability to connect marketing performance to pipeline, ROAS, CAC, and revenue metrics.

• Experience in forecasting, budget planning, and growth modeling.

• Excellent client-facing communication and strategic consulting abilities.

• Agency experience is preferred.

• Familiarity with AI tools to enhance marketing workflows.

• Comfortable leading remote teams and collaborating across various functions.

• U.S.-based candidates are preferred, or candidates must be able to work U.S. business hours and travel as needed.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible work arrangements and remote work options.

• Comprehensive health benefits and retirement plans.

• Collaborative and innovative work environment.