Growth Lead – Lead Paid Media Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and additional platforms.

• Convert business objectives into budgets, channel strategies, testing plans, and growth initiatives.

• Spearhead demand generation, lead generation, retargeting, and conversion optimization efforts.

• Advise on what to launch, pause, scale, or improve.

• Manage performance related to pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue KPIs.

• Identify gaps that affect lead quality, sales conversion, and revenue enhancement.

• Perform account audits and pinpoint growth limitations.

• Analyze issues across targeting, messaging, creative assets, landing pages, sales processes, attribution, and positioning.

• Prioritize suggestions based on their impact on the business.

• Develop forecasts and budget scenarios associated with pipeline, revenue, CAC, and ROAS.

• Assess the effects of expenditure, channel mix, and changes in conversion rates.

• Oversee campaign architecture, targeting, messaging, creative content, and testing protocols.

• Enhance landing pages, offers, forms, and conversion funnels.

• Direct PPC teams to ensure that execution aligns with the overall strategy.

• Utilize GA4, CRM data, HubSpot, attribution models, and reporting tools to assess performance.

• Relate campaign outcomes to pipeline and revenue results.

• Provide clients with clear, actionable insights.

• Facilitate strategy discussions with executives, founders, and marketing leaders.

• Establish trusted advisory relationships and challenge assumptions when necessary.

• Mentor PPC and automation specialists, ensuring high-quality execution and alignment with client objectives.

⛳️ Requirements

• Minimum of 5 years in paid media, growth marketing, performance marketing, or demand generation.

• Strong proficiency with Google Ads and Meta Ads.

• Experience with LinkedIn Ads is preferred.

• Expertise in B2B lead generation, conversion rate optimization (CRO), funnel optimization, and attribution.

• Proficient in GA4, CRM platforms, HubSpot, conversion tracking, and reporting methodologies.

• Ability to link marketing performance to pipeline, ROAS, CAC, and revenue metrics.

• Experience with forecasting, budget planning, and growth modeling.

• Excellent client-facing communication and strategic consulting abilities.

• Agency experience is preferred.

• Familiarity with AI tools to enhance marketing workflows.

• Comfortable leading offshore teams and collaborating across various functions.

• U.S.-based candidates are preferred, or able to work U.S. business hours and travel as necessary.

🏝️ Benefits

• Travel within the U.S. as required.