Growth Lead – Lead Paid Media Strategist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of the paid media strategy encompassing Google Ads, Meta Ads, LinkedIn Ads, and various other platforms.

• Convert business objectives into budgets, channel strategies, testing plans, and growth initiatives.

• Spearhead demand generation, lead generation, retargeting, and conversion optimization efforts.

• Provide recommendations on what to initiate, pause, scale, or enhance.

• Monitor performance metrics such as pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue KPIs.

• Detect issues impacting lead quality, sales conversion, and revenue growth.

• Perform account audits and diagnose challenges related to targeting, messaging, creative, landing pages, sales processes, attribution, and positioning.

• Rank recommendations based on their potential business impact.

• Develop forecasts and budget scenarios linked to pipeline, revenue, CAC, and ROAS.

• Supervise campaign structure, targeting, messaging, creative elements, and testing protocols.

• Enhance landing pages, offers, forms, and conversion funnels.

• Direct PPC teams and ensure execution aligns with the overall strategy.

• Utilize GA4, CRM data, HubSpot, attribution models, and reporting tools to assess performance.

• Relate campaign outcomes to pipeline and revenue results.

• Provide clients with clear, actionable insights.

• Facilitate strategy discussions with executives, founders, and marketing leaders.

• Establish trusted advisor relationships and challenge assumptions when necessary.

• Mentor PPC and automation specialists.

• Willingness to travel within the U.S. as required.

⛳️ Requirements

• Minimum of 5 years of experience in paid media, growth marketing, performance marketing, or demand generation.

• Extensive expertise in Google Ads and Meta Ads.

• Familiarity with LinkedIn Ads is preferred.

• Proficient in B2B lead generation, conversion rate optimization (CRO), funnel optimization, and attribution.

• Skilled in GA4, CRM systems, HubSpot, conversion tracking, and reporting analytics.

• Capability to link marketing performance with pipeline, ROAS, CAC, and revenue metrics.

• Experience in forecasting, budget planning, and growth modeling.

• Strong communication and strategic consulting abilities in client-facing scenarios.

• Agency experience is preferred.

• Familiarity with AI tools to enhance marketing workflows.

• Comfortable leading offshore teams and collaborating with various functions.

• U.S.-based candidates preferred, or those who can work U.S. business hours and travel as needed.

🏝️ Benefits

• Opportunity for remote work.

• Travel within the U.S. as necessary.

• Chance to lead and mentor PPC and automation specialists.

• Strategic client-facing leadership responsibilities.