PPC, AI/Automation Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Develop, oversee, and enhance campaigns across Google Ads, Meta Ads, and LinkedIn Ads

• Execute targeting, bidding strategies, conversion tracking, and campaign frameworks

• Conduct keyword research, analyze search terms, and manage negative keywords

• Perform quality assurance checks and ensure account health

• Assist in campaign launches, testing, and scaling efforts

• Assess campaign performance and pinpoint optimization opportunities

• Conduct A/B testing on audiences, creative assets, messaging, and landing pages

• Track CPL, CPA, ROAS, CTR, CVR, and CAC metrics

• Diagnose tracking, attribution, and performance-related issues

• Create and maintain dashboards using Databox, Looker Studio, and Google Sheets

• Leverage GA4 and HubSpot data for performance evaluation

• Provide reporting insights, monitor lead quality, and detect trends or anomalies

• Utilize AI tools to enhance analysis, reporting, and campaign workflows

• Automate recurring tasks such as search term management, QA reviews, performance tracking, weekly reports, and campaign summaries

• Assist with API-driven reporting and automation projects

• Manage conversion tracking, attribution, and analytics implementations

• Facilitate GA4, Google Tag Manager, and HubSpot integrations

• Ensure reporting accuracy and uphold data quality

• Assist with Google Ads and Meta API integrations

• Streamline manual workflows and reporting processes

• Document procedures, develop playbooks, and enhance operational efficiency

• Collaborate with the Growth Lead’s strategic direction in a proactive, non-client-facing capacity

⛳️ Requirements

• 3–6+ years of experience in PPC

• Extensive hands-on experience with Google Ads and Meta Ads

• Familiarity with GA4, Google Tag Manager, HubSpot, and reporting tools

• Profound understanding of conversion tracking, attribution, and campaign analytics

• Experience leveraging AI tools for marketing workflows and reporting automation

• Knowledge of APIs, integrations, and automation systems

• Strong analytical capabilities, attention to detail, and proficiency in managing large datasets

• Availability to overlap with US business hours

• Experience with Google Ads API or Meta Marketing API is preferred

• Proficiency in Python, SQL, Zapier, Make.com, or Google Apps Script is preferred

• Background in Marketing Operations or Revenue Operations is preferred

• Experience with CRM reporting and attribution is preferred

🏝️ Benefits

• Competitive salary and performance-based incentives

• Opportunities for professional development and growth

• Flexible working hours and remote work options

• Supportive team environment and collaborative culture