Senior Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement demand generation initiatives utilizing organic search, AI search, content, partnerships, gated assets, referrals, directories, events, and paid acquisition strategies.

• Transform product marketing materials and messaging into scalable lead-generation systems—by gating content, distributing it through appropriate channels, repurposing it for social media, newsletters, and AI search, while continuously enhancing performance.

• Identify and target the practitioner audiences we cater to—researchers, designers, and product managers—ensuring that we attract the right buyers rather than simply increasing buyer volume.

• Collaborate closely with Product Marketing to swiftly progress from hypothesis to launch, measurement, and iteration.

• Work in tandem with our Growth Lead and GTM Engineer to create AI-supported workflows for enrichment, personalization, content creation, routing, and automation, enabling scalable execution without proportional headcount increases.

• Rigorously assess the sales funnel—tracking MQL to SQL to SQO conversion rates, cost per qualified lead, and channel ROI—making data-driven choices regarding investment, optimization, and areas to discontinue.

⛳️ Requirements

• 5–8 years of experience in B2B demand generation or growth marketing, preferably within the SaaS industry.

• You have taken ownership of a pipeline, SQL, or qualified lead target—and successfully achieved it.

• You focus on revenue, conversion rates, and pipeline metrics instead of marketing vanity metrics.

• You have designed and managed multi-channel demand programs from start to finish, consistently improving outcomes based on data insights.

• You are proficient in AI utilization. You have developed workflows where AI significantly enhanced output or reduced execution time, and you can clearly articulate the changes made. (We will inquire further.)

• Possess strong channel judgment—you understand where to invest heavily, where to experiment, and where to cease investment.

• Comfortable working in a lean environment where success is driven by systems, contractors, and automation rather than a large team.

• Excellent cross-functional communication skills with the ability to align Product Marketing, Sales, and Operations towards shared goals.

🏝️ Benefits

• A culture centered on customer obsession and curiosity.

• The chance to influence and expand a vital business function.

• Remote-first culture characterized by high trust and autonomy.

• Annual team retreats and virtual events.

• Opportunities to work on innovative AI integrations that make a significant impact.

• Competitive salary and equity packages.

• Generous paid time off, health benefits, and a learning stipend.