Senior Demand Generation Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Strategize and execute integrated campaigns encompassing content, webinars, events, sponsorships, email, lifecycle, and paid media.

• Foster qualified inbound pipeline growth, enhancing efficiency and conversion rates throughout the funnel.

• Streamline the journey from initial contact to scheduled meeting, leading to a qualified opportunity.

• Manage paid strategy, which includes budget distribution, testing priorities, and evaluating channel performance.

• Create nurture and re-engagement strategies for prospects who are not yet in a buying position.

• Establish clearer reporting and attribution methods so the team can identify effective strategies and areas for investment.

⛳️ Requirements

• Proven experience managing B2B demand generation or pipeline growth, rather than merely executing someone else's objectives.

• A history focused on pipeline quality rather than just lead quantity.

• Proficiency in marketing to a technical audience engaged in considered purchases.

• Strong analytical skills regarding paid performance and conversion, with insights on enhancing results across the funnel.

• Ability to make decisions in the face of incomplete attribution data.

• Hands-on and systems-oriented approach; develop tools instead of relying on other teams.

• Practical knowledge of how AI enhances and accelerates work processes.

• Capability to juggle immediate opportunities alongside long-term initiatives.

• Experience marketing to CFOs, FP&A teams, or other specialized B2B audiences (preferred).

• Familiarity with SEO/AEO practices (preferred).

• Experience with paid creative, social media, partnerships, or sponsorships (preferred).

🏝️ Benefits

• Equity

• Flexible hours

• Unlimited PTO

• Regular, in-person retreats

• Provided MacBook Pro or Lenovo

• Health Insurance (for US and CAN Employees)

• 401(k) AND RRSP (for US and CAN Employees)