Senior Demand Generation, Growth Marketing Manager

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Take ownership and scale Builder Prime's demand generation engine along with sourced-pipeline metrics.

• Establish channel mix, recommend budget allocations for channels, and oversee daily demand-generation execution.

• Evaluate pipeline metrics, cost per lead, cost per MQL, channel launches and optimization, and campaign throughput.

• Broaden demand generation beyond paid search into platforms such as LinkedIn, paid social, TikTok, retargeting, bumper video, Gartner, G2, and other intent/review platforms.

• Lead the paid media agency by defining strategy, providing briefs, and managing performance outcomes.

• Enhance the lead-to-sale process and sales handoff for SMB, mid-market, and enterprise audiences with varying product interests.

• Collaborate with SDR and sales teams on follow-up cadence and service-level agreements.

• Establish and expand an account-based (ABX) approach for targeted accounts.

• Manage targeting logic and account selection to shift lead composition towards ideal customer profile accounts.

• Report directly to the SVP of Marketing.

⛳️ Requirements

• Minimum of 5 years of experience in demand generation or growth marketing, ideally within a high-growth B2B SaaS environment.

• Proven history of owning and achieving pipeline or MQL/SAL/SQL goals.

• Experience in planning and managing paid media channels, including paid search, LinkedIn, paid social, retargeting, video, and intent platforms like Gartner and G2.

• Background in directing agencies or vendors within a budgetary framework.

• Familiarity with account-based marketing or ABX, encompassing target account definitions and sales coordination.

• Strong understanding of funnel and pipeline metrics, including MQL, SQL, conversion rates, cost per lead, and cost per MQL.

• Capability to utilize attribution for validating sourced pipeline.

• Proficient in building and interpreting dashboards and reports for demand and growth channels.

• Experience with CRM and marketing automation tools such as HubSpot, focusing on lead routing, scoring, and sales flow.

• Exceptional communication and relationship-building abilities.

• Strong organizational skills with keen attention to detail.

• Ability to prioritize a dynamic workload and manage multiple deadlines effectively.

• Comfort in a fast-paced, rapidly evolving environment.

• Proficiency in Google Suite, Slack, and CRM software.

• Self-motivated individual capable of managing numerous projects and stakeholders with minimal support.

• Willingness and ability to travel occasionally for company events, trade shows, and team gatherings.

• Comfortable utilizing AI tools such as Claude or ChatGPT in daily tasks.

• Ability to discern when AI-generated output needs review, refinement, or exclusion.

• Openness to experimenting with AI workflows and sharing insights.

• Candidates must be authorized to work in the US without visa sponsorship and currently reside in the US.

• Preferred: Experience in SaaS and home improvement industries; expertise in mid-market or enterprise demand generation; familiarity with ABX/ABM platforms; knowledge of Apollo, Clay, and Instantly; structured funnel experiments; proficiency with business-management CRM software; experience with professional AI workflows, prompts, or automations; experience in early-stage startups.

🏝️ Benefits

• 95% of medical, dental, and vision premiums covered for employees, with 50% coverage for dependents.

• 401k plan with up to a 4% company match, immediately vested.

• 20 days of paid time off (PTO).

• 48 hours of sick leave.

• 9 paid holidays.

• Paid volunteer day.

• Annual all-expenses-paid international company retreat.

• Company-sponsored life insurance of $50,000, including AD&D and short-term disability coverage.

• Optional accident, hospital, critical illness, and additional life insurance.

• $300 annual stipend for professional development.

• Five-year sabbatical with an additional 2 weeks PTO and a $1,000 travel bonus.

• 10 weeks of paid parental leave for birthing parents.

• 4 weeks of paid parental leave for non-birthing parents.

• Company-provided laptop and necessary equipment.

• Opportunities for promotion and career growth.

• Flexible work arrangements.

• Freedom to explore and test new ideas.

• Bonusly, Coffee Chat Slack app, and virtual/in-person company events.