Senior Data Architect – Banking

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take ownership of the customer data use case library and establish the commercial objectives for each use case.

• Convert business goals into customer attributes, segments, and actionable data needs.

• Create and define strategies for customer segmentation aimed at targeted campaigns and customer lifecycle management.

• Manage use cases from start to finish, including churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrades.

• Develop strategies for managing the customer base and pinpoint high-value customer segments.

• Establish campaign targeting criteria and ensure that segments are feasible and commercially viable.

• Collaborate with customer data and campaign management platforms to construct and activate segments.

• Set measurement frameworks for campaign performance, customer response, and incremental impact.

• Create control groups and measurement strategies to assess campaign incrementality.

• Analyze customer behavior to uncover opportunities for retention, cross-sell, upsell, and reactivation.

• Work closely with engineering and data teams to outline necessary customer attributes, segment logic, and data definitions.

• Question unnecessary segmentation and focus on use cases that can be practically activated and assessed.

• Ensure that customer segments have clear business definitions, eligibility criteria, and measurable outcomes.

• Assist in the development of reusable customer data and campaign use cases across banking products and customer journeys.

• Convert analytical insights into clear requirements for campaign and customer data teams.

⛳️ Requirements

• Demonstrated experience as a Data Architect, Customer Data Architect, Marketing Analytics Lead, or a comparable senior position within the banking industry.

• Banking experience is essential.

• Extensive experience in customer analytics, customer segmentation, campaign analytics, or customer value management.

• Practical experience in designing and evaluating customer campaigns.

• Strong grasp of banking commercial drivers, customer lifecycles, product relationships, and customer value.

• Familiarity with customer attributes, behavioral data, transactional data, and customer profiles.

• Proficient SQL skills for analyzing customer data, segmentation, and campaign targeting.

• Proven track record of managing customer use cases from business definition to activation and measurement.

• Experience with use cases such as churn, retention, dormancy, win-back, upsell, cross-sell, product migration, and customer reactivation.

• Experience in establishing and utilizing customer segments within a real customer data, CRM, or campaign environment.

• Strong understanding of campaign design, targeting logic, eligibility rules, and customer selection criteria.

• Proven experience in measuring campaign impact using control groups, uplift, and incrementality, rather than relying solely on reach or engagement metrics.

• Familiarity with customer data platforms, CRM platforms, or campaign management platforms.

• Ability to collaborate closely with engineering and data teams to define attributes, business rules, segment logic, and data requirements.

• Strong understanding of customer data quality and consistency across various banking products and customer touchpoints.

• Capability to translate business requirements into clear, technically implementable data specifications.

• Strong commercial judgment in prioritizing customer segments and use cases based on business value and feasibility.

• Ability to simplify complex customer datasets and condense segmentation to audiences that can be effectively activated and measured.

• Excellent communication skills with both business stakeholders and technical teams.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working arrangements and a supportive work environment.