Senior Data Analytics Engineer – Hospitality Tech

📋 Description

• Design and develop a multi-tier SaaS reporting system to accommodate various client tiers and brand campaign needs.

• Lead the strategy for GA4 and Google Tag Manager, supervising implementation, quality assurance, and establishing event tracking standards for QR scans, lead captures, and promotional engagement.

• Architect and oversee GA4 data exports into BigQuery, creating robust models that integrate event data with account, venue, and subscription information.

• Consolidate data from multiple sources such as Sanity CMS, Mailchimp, SMS platforms, and POS systems to form a comprehensive view of the consumer journey.

• Create reusable reporting templates and automated dashboards for client recaps, monthly summaries, and real-time campaign performance metrics.

• Assess and implement reporting automation tools like Looker Studio Pro, AgencyAnalytics, or Whatagraph to improve scalability.

• Set up data governance and access control measures to ensure secure, account-specific reporting views.

• Collaborate with product and engineering teams to ensure seamless integration of tracking requirements into the development lifecycle.

• Convert complex analytics into actionable business insights for internal stakeholders, venues, and brand partners.

• Maintain thorough documentation including tracking plans, data dictionaries, and architectural workflows.

⛳️ Requirements

• Minimum of 4 years of professional experience in marketing analytics, product analytics, or analytics engineering.

• Advanced proficiency in GA4, Google Tag Manager, and the Google Cloud Platform ecosystem.

• Strong SQL skills with practical experience in modeling complex datasets within BigQuery.

• Proven experience in creating sophisticated dashboards using Looker Studio or similar business intelligence tools.

• Extensive knowledge of event tracking, custom dimensions, conversion optimization, and UTM strategies.

• Demonstrated capability to establish clean data taxonomies and maintain meticulous tracking documentation.

• Experience in data engineering tasks, particularly in merging disparate data sources into reporting-ready models.

• Excellent communication skills, capable of bridging the gap between technical execution and business strategy.

• Familiarity with Looker Studio Pro or white-label reporting platforms is preferred.

• Experience with automated reporting tools like AgencyAnalytics, Databox, or DashThis is a plus.

• Exposure to Sanity CMS, Mailchimp, or CRM marketing automation tools is highly desirable.

• Preferred knowledge of dbt, Fivetran, Airbyte, or ETL tools.

• Experience with API-based data ingestion, webhooks, or automation platforms such as Make and Zapier is a plus.

• Background in SaaS reporting, multi-tenant analytics, or hospitality/CPG campaign reporting is preferred.

🏝️ Benefits

• 100% Remote Work: Enjoy the flexibility to work from a location that suits you best. All you need is a laptop and a reliable internet connection.

• Highly Competitive USD Pay: Receive an exceptional, market-leading salary in USD that surpasses standard market offerings.

• Paid Time Off: We prioritize your well-being. Our paid time off policies ensure you have the opportunity to relax and recharge as needed.

• Work with Autonomy: Experience the freedom to manage your time effectively, as long as the work is completed. Focus on achieving results rather than clock-watching.

• Work with Top American Companies: Enhance your skills while working on innovative, impactful projects with leading U.S. companies.