Senior Data Analytics Engineer – Hospitality Tech

📋 Description

• Design and execute a multi-tier SaaS reporting framework to accommodate various client levels and brand campaign needs.

• Lead the strategy for GA4 and Google Tag Manager, supervising implementation, quality assurance, and the establishment of event tracking standards for QR scans, lead captures, and promotional engagement.

• Architect and oversee GA4 data exports to BigQuery, creating robust models that integrate event data with account, venue, and subscription datasets.

• Consolidate data from multiple sources such as Sanity CMS, Mailchimp, SMS platforms, and POS systems to develop a comprehensive view of the consumer journey.

• Create reusable reporting templates and automated dashboards for client recaps, monthly summaries, and real-time campaign performance tracking.

• Assess and implement reporting automation tools like Looker Studio Pro, AgencyAnalytics, or Whatagraph to improve scalability.

• Establish data governance and access control measures to guarantee secure, account-specific reporting views.

• Collaborate with product and engineering teams to ensure tracking requirements are efficiently incorporated into the development lifecycle.

• Convert intricate analytics into actionable business insights for internal stakeholders, venues, and brand partners.

• Maintain thorough documentation, including tracking plans, data dictionaries, and architectural workflows.

⛳️ Requirements

• A minimum of 4 years of professional experience in marketing analytics, product analytics, or analytics engineering.

• Expertise in GA4, Google Tag Manager, and the Google Cloud Platform ecosystem.

• Advanced SQL proficiency with hands-on experience in modeling complex datasets within BigQuery.

• Proven experience in developing sophisticated dashboards using Looker Studio or similar BI tools.

• In-depth understanding of event tracking, custom dimensions, conversion optimization, and UTM strategies.

• Demonstrated capability to define clean data taxonomies and maintain comprehensive tracking documentation.

• Experience in data engineering tasks, particularly in merging disparate data sources into reporting-ready models.

• Strong communication skills with the ability to connect technical execution with business strategy.

• Preferred experience with Looker Studio Pro or white-label reporting platforms.

• Familiarity with automated reporting tools such as AgencyAnalytics, Databox, or DashThis is advantageous.

• Desirable exposure to Sanity CMS, Mailchimp, or CRM marketing automation tools.

• Preferred knowledge of dbt, Fivetran, Airbyte, or ETL tools.

• Experience with API-based data ingestion, webhooks, or automation platforms like Make and Zapier is a plus.

• Background in SaaS reporting, multi-tenant analytics, or hospitality/CPG campaign reporting is preferred.

🏝️ Benefits

• 100% Remote Work: Enjoy the flexibility to work from wherever you thrive, requiring only a laptop and a reliable internet connection.

• Highly Competitive USD Pay: Receive an exceptional, market-leading salary in USD that surpasses standard market offerings.

• Paid Time Off: We prioritize your well-being with paid time off policies that allow you to relax and recharge as needed.

• Work with Autonomy: Experience the freedom to manage your time effectively, focusing on results rather than hours clocked.

• Work with Top American Companies: Enhance your expertise by collaborating on innovative, high-impact projects with industry-leading U.S. companies.