Senior Data Analytics Engineer – Hospitality Tech

📋 Description

• Design and develop a multi-tier SaaS reporting infrastructure to address various client levels and brand campaign needs.

• Oversee the strategy for GA4 and Google Tag Manager, managing implementation, quality assurance, and the establishment of event tracking standards for QR scans, lead captures, and promotional engagement.

• Architect and manage GA4 data exports into BigQuery, constructing robust models that integrate event data with account, venue, and subscription datasets.

• Consolidate data from various sources including Sanity CMS, Mailchimp, SMS platforms, and POS systems to form a cohesive view of the consumer journey.

• Create reusable reporting templates and automated dashboards for client recaps, monthly summaries, and real-time campaign performance analysis.

• Assess and implement reporting automation tools like Looker Studio Pro, AgencyAnalytics, or Whatagraph to improve scalability.

• Set up data governance and access control protocols to ensure secure, account-specific reporting views.

• Collaborate with product and engineering teams to guarantee that tracking requirements are smoothly integrated into the development lifecycle.

• Convert complex analytics into actionable business insights for internal stakeholders, venues, and brand partners.

• Maintain thorough documentation, including tracking plans, data dictionaries, and architectural workflows.

⛳️ Requirements

• 4+ years of professional experience in marketing analytics, product analytics, or analytics engineering.

• Expert-level knowledge of GA4, Google Tag Manager, and the Google Cloud Platform ecosystem.

• Advanced SQL capabilities and practical experience modeling complex datasets within BigQuery.

• Proven experience in constructing sophisticated dashboards in Looker Studio or comparable BI tools.

• Comprehensive understanding of event tracking, custom dimensions, conversion optimization, and UTM strategies.

• Demonstrated ability to establish clean data taxonomies and uphold rigorous tracking documentation.

• Experience with data engineering tasks, particularly in merging disparate data sources into reporting-ready models.

• Strong communication skills to bridge the gap between technical execution and business strategy.

• Familiarity with Looker Studio Pro or white-label reporting platforms is preferred.

• Knowledge of automated reporting tools such as AgencyAnalytics, Databox, or DashThis is an advantage.

• Experience with Sanity CMS, Mailchimp, or CRM marketing automation tools is highly desirable.

• Understanding of dbt, Fivetran, Airbyte, or ETL tools is preferred.

• Experience with API-based data ingestion, webhooks, or automation platforms like Make and Zapier is a plus.

• Background in SaaS reporting, multi-tenant analytics, or hospitality/CPG campaign reporting is preferred.

🏝️ Benefits

• 100% Remote Work: Enjoy the flexibility to work from a location that suits you best. All you need is a laptop and a reliable internet connection.

• Highly Competitive USD Pay: Receive an excellent, market-leading salary in USD, exceeding typical market standards.

• Paid Time Off: We prioritize your well-being. Our paid time off policies ensure you have the opportunity to relax and recharge as needed.

• Work with Autonomy: Experience the freedom to manage your schedule as long as the work is completed. Focus on results, not on the clock.

• Work with Top American Companies: Enhance your expertise by collaborating on innovative, high-impact projects with industry-leading U.S. companies.