Senior Data Analyst – Web Analytics, Growth

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Gather and consolidate performance campaign data from Meta Ads, Google Ads, and various other paid media platforms into comprehensive reports and dashboards.

• Collect, organize, and regularly update CRM data using RD Station or a similar tool for analytical purposes.

• Observe user navigation on the website and pinpoint friction points throughout the customer journey.

• Update and manage Marketing and Growth KPI dashboards for different business units.

• Ensure the quality, integrity, and consistency of data reported by the Growth and Marketing teams.

• Develop and continuously enhance an integrated digital channel analytics tool that connects paid media, CRM, and website data.

• Suggest and execute conversion optimization tests and experiments on the website and across digital touchpoints.

• Design and document processes related to digital data collection, processing, and governance.

• Assist Hybrid Growth professionals in interpreting KPIs and exploring root causes.

• Define the integration architecture between various data sources and recommend enhancements to tools and processes.

• Facilitate alignment meetings and provide analytical support to stakeholders across diverse areas.

⛳️ Requirements

• Proficiency in web analytics tools, including Google Analytics/GA4, Google Tag Manager, or equivalent platforms.

• Familiarity with performance campaign metrics associated with Meta Ads, Google Ads, and other paid media.

• Understanding of CRM and Marketing automation systems, such as RD Station or similar tools.

• Competence in data processing and visualization, including advanced spreadsheets and BI/dashboarding tools.

• Knowledge of Marketing and Growth KPIs such as CAC, ROAS, conversion rate, and average order value.

• Experience with testing and experimentation methodologies, including A/B testing and conversion rate optimization.

• Ability to query and manipulate data using SQL or a comparable programming language.

• Familiarity with data integration across platforms and process automation tools.

• Experience in designing and documenting data governance processes.

• Proven track record of leading alignment meetings and providing analytical support to various teams and audiences.

🏝️ Benefits

• Health insurance

• Dental insurance

• Life insurance

• Meal and food allowance provided on the same card

• Breakfast or afternoon snacks available at physical locations

• Transportation allowance

• TotalPass and Wellhub access for gyms and wellness services

• Enjoy a day off on your birthday

• Access to a Corporate University

• Support program available for expectant parents

• Counseling program covering psychological, legal, financial, and social aspects

• Wedding gift offered

• Duo Gourmet benefit

• Membership in the Bernoulli Benefits Club, providing discounts on undergraduate and graduate programs, utility bills, language courses, and more for you and your family

• Hybrid-work mothers may work entirely remotely from the sixth month of pregnancy until their child turns one

• Hybrid-work fathers may work fully remotely from the birth of their child until the child is six months old