Senior Data Analyst – Travel Entertainment, Mexico

📋 Description

• Develop and sustain impactful dashboards and visualizations that concentrate on advertising campaign performance, audience delivery, and inventory assessment.

• Facilitate a proactive analytics program by offering ongoing pacing insights, optimization strategies, and thorough post-campaign summary reports.

• Examine complex datasets encompassing audience composition, reach and frequency, geographical data, and venue-specific performance metrics.

• Merge internal data with external measurement sources like Nielsen, NMI, MRI-Simmons, and iSpot.

• Convert technical campaign data into succinct, client-ready value propositions tailored for executive leadership and sales teams.

• Automate repetitive analytical processes and reporting tasks to enhance scalability and ensure data quality control.

• Leverage GenAI tools and custom prompts to expedite insight generation, reporting narratives, and documentation.

• Collaborate with Engineering, Product, and Ad Operations to examine data anomalies and enhance overall data architecture.

• Perform ad hoc strategic analyses to uncover inventory opportunities, pricing support, and long-term client growth potential.

⛳️ Requirements

• Over 5 years of experience in Data Analysis, Advertising Analytics, or a comparable quantitative role focused on marketing measurement.

• Advanced proficiency in SQL, including complex joins, window functions, and performance-sensitive querying against large datasets.

• Extensive experience in analyzing advertising campaigns, media planning, attribution, and audience segmentation.

• Practical experience with cloud-based data platforms such as AWS, Redshift, Snowflake, or BigQuery.

• Proficient in Python or R for data automation, statistical analysis, and repeatable reporting workflows.

• Strong expertise in BI tools such as Tableau, Power BI, Looker, or Adobe Analytics.

• Demonstrated ability to translate complex performance data into clear business narratives that foster renewals and upsells.

• A keen interest in utilizing modern AI-enabled tools to enhance productivity and analytical consistency.

• Solid understanding of descriptive and predictive statistics, data modeling, and quality control practices.

• Familiarity with Unix commands, regular expressions, and structured data workflows.

• Exceptional communication skills, capable of conveying technical findings to non-technical stakeholders.

• An investigative mindset with a history of identifying root causes in complex data scenarios.

🏝️ Benefits

• 100% Remote Work: Enjoy the flexibility of working from a location that fosters your productivity, requiring only a laptop and reliable internet connection.

• Highly Competitive USD Pay: Receive exceptional, market-leading compensation in USD that surpasses conventional market offerings.

• Paid Time Off: We prioritize your well-being, with paid time off policies that allow you to relax and rejuvenate when necessary.

• Work with Autonomy: Experience the freedom to manage your schedule as long as your tasks are completed, focusing on results rather than hours worked.

• Collaborate with Top American Companies: Expand your expertise by working on innovative, high-impact projects with industry-leading U.S. companies.