Senior Data Analyst – Travel Entertainment

📋 Description

• Develop and sustain impactful dashboards and visualizations that emphasize advertising campaign performance, audience delivery, and inventory measurement.

• Foster a proactive analytics program by delivering in-flight pacing insights, optimization strategies, and detailed post-campaign wrap reports.

• Examine diverse datasets, including audience composition, reach and frequency, geography, and performance specific to venues.

• Integrate internal data with external measurement sources such as Nielsen, NMI, MRI-Simmons, and iSpot.

• Convert technical campaign data into succinct, client-ready value propositions for executive leadership and sales teams.

• Automate recurring analytical workflows and reporting requests to improve scalability and data quality management.

• Leverage GenAI tools and customized prompts to expedite insight generation, reporting narratives, and documentation.

• Collaborate with Engineering, Product, and Ad Operations to investigate data discrepancies and enhance overall data architecture.

• Perform ad hoc strategic analysis to discover inventory opportunities, pricing support, and potential for long-term client growth.

⛳️ Requirements

• A minimum of 5 years of experience in Data Analysis, Advertising Analytics, or a comparable quantitative role with a focus on marketing measurement.

• Advanced proficiency in SQL, including complex joins, window functions, and performance-optimized querying against large datasets.

• Extensive experience in advertising campaign analysis, media planning, attribution, and audience segmentation.

• Practical experience with cloud-based data environments such as AWS, Redshift, Snowflake, or BigQuery.

• Proficient in Python or R for data automation, statistical analysis, and consistent reporting workflows.

• Strong expertise in BI tools such as Tableau, Power BI, Looker, or Adobe Analytics.

• Demonstrated ability to translate complex performance data into clear business narratives that facilitate renewals and upsells.

• Proven interest in leveraging modern AI-enabled tools to enhance productivity and analytical consistency.

• Solid grounding in descriptive and predictive statistics, data modeling, and quality control.

• Familiarity with Unix commands, regular expressions, and structured data workflows.

• Outstanding communication abilities to articulate technical findings to non-technical stakeholders.

• An investigative mindset with a history of identifying root causes in complex data scenarios.

🏝️ Benefits

• 100% Remote Work: Enjoy the flexibility to work from wherever you thrive, requiring just a laptop and a reliable internet connection.

• Highly Competitive USD Pay: Receive an exceptional, market-leading salary in USD that exceeds typical market offerings.

• Paid Time Off: We prioritize your well-being with paid time off policies that allow you to relax and recharge as needed.

• Work with Autonomy: Benefit from the freedom to manage your time effectively, focusing on results rather than hours worked.

• Work with Top American Companies: Enhance your expertise by engaging in innovative, high-impact projects with industry-leading U.S. companies.