Senior Data Analyst – Travel Entertainment, Brazil

📋 Description

• Develop and manage impactful dashboards and visualizations aimed at assessing advertising campaign performance, audience delivery, and inventory metrics.

• Facilitate a proactive analytics program by delivering real-time pacing insights, optimization techniques, and comprehensive post-campaign analysis reports.

• Examine complex datasets that include audience composition, reach and frequency, geographical data, and performance metrics specific to venues.

• Combine internal data with external measurement sources such as Nielsen, NMI, MRI-Simmons, and iSpot.

• Convert technical campaign data into clear, client-ready value propositions for executive leadership and sales teams.

• Streamline recurring analytical processes and reporting requests to improve scalability and maintain data quality control.

• Leverage GenAI tools and tailored prompts to expedite insight generation, narrative reporting, and documentation tasks.

• Collaborate with Engineering, Product, and Ad Operations to identify data anomalies and enhance the overall data architecture.

• Perform ad hoc strategic analyses to uncover inventory opportunities, support pricing strategies, and identify long-term growth potential for clients.

⛳️ Requirements

• Over 5 years of experience in Data Analysis, Advertising Analytics, or a comparable quantitative role centered on marketing measurement.

• Advanced proficiency in SQL, including complex joins, window functions, and performance-oriented querying on large-scale datasets.

• Extensive experience with advertising campaign analysis, media planning, attribution, and audience segmentation.

• Practical experience with cloud-based data platforms such as AWS, Redshift, Snowflake, or BigQuery.

• Proficient in Python or R for data automation, statistical analysis, and consistent reporting workflows.

• Strong expertise in BI tools like Tableau, Power BI, Looker, or Adobe Analytics.

• Proven capability to translate complex performance data into straightforward business narratives that foster renewals and upsells.

• Demonstrated enthusiasm for utilizing modern AI-enabled tools to enhance productivity and analytical consistency.

• Solid grounding in descriptive and predictive statistics, data modeling, and quality control practices.

• Familiarity with Unix commands, regular expressions, and structured data workflows.

• Excellent communication skills, enabling clear explanations of technical findings to non-technical audiences.

• An investigative mindset with a history of pinpointing root causes in intricate data scenarios.

🏝️ Benefits

• 100% Remote Work: Experience the flexibility of working from a location that suits you best. Just a laptop and a reliable internet connection are required.

• Highly Competitive USD Pay: Receive an outstanding, market-leading salary in USD that exceeds standard market offerings.

• Paid Time Off: We prioritize your well-being. Our paid time off policies ensure you have the opportunity to relax and recharge when necessary.

• Work with Autonomy: Enjoy the liberty to manage your time effectively, focusing on results rather than the clock.

• Work with Top American Companies: Enhance your expertise by collaborating on innovative, high-impact projects with industry-leading U.S. companies.