Global Marketing Data Analyst

This is a fully remote position, open to applicants in Florida.

📋 Description

• Provides actionable insights to channel managers for optimization efforts.

• Assists in comprehensive marketing performance measurement across various channels and stages of the funnel, including reach, engagement, leads, pipeline, revenue, and ROI.

• Develops and sustains executive-ready dashboards and scorecards with standardized KPI definitions, filters, and drill paths.

• Establishes and upholds measurement frameworks, which include KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks.

• Collaborates with multi-channel marketing teams to facilitate lead lifecycle tracking, source attribution, and influence reporting.

• Manages measurement-readiness standards, which encompass UTM governance, tagging requirements, event tracking, and QA checklists.

• Conducts data quality assurance and reconciliation across various platforms, identifies anomalies, and drives root-cause analysis for resolution.

• Develops consistent reporting packs for weekly, monthly, launch, and business review cycles.

⛳️ Requirements

• A Bachelor’s Degree is required.

• At least 5 years of hands-on experience in marketing data analytics, which includes building measurement frameworks, defining KPI logic, developing reporting standards, and translating campaign performance data into actionable business insights.

• Demonstrated experience in creating and governing tracking requirements, including UTM standards, script tagging, event naming conventions, QA processes, and measurement-readiness documentation for campaign and web reporting.

• Proficiency in recording, validating, and reporting on digital events using Google Analytics, Adobe Analytics, or similar web analytics platforms, with the capability to collaborate with technical teams for implementation and troubleshooting.

• Strong analytical, reporting, and data quality assurance skills.

• Ability to normalize data across different systems, define KPI standards, and convert findings into clear business insights.

🏝️ Benefits

• Competitive compensation.

• Comprehensive healthcare coverage, including medical, dental, vision, and prescription benefits.

• Short and long-term disability insurance as well as life insurance, fully covered by CONMED.

• Retirement Savings Plan (401K) with CONMED matching your contributions dollar for dollar, with the potential for up to 7% per pay period.

• Employee Stock Purchase Plan allowing stock purchases at a discounted price.

• Tuition assistance available for undergraduate and graduate level courses.