Senior Data Analyst – Travel Entertainment

📋 Description

• Develop and sustain impactful dashboards and visual representations that emphasize advertising campaign effectiveness, audience delivery, and inventory assessment.

• Enhance a proactive analytics initiative by delivering in-flight pacing insights, optimization techniques, and detailed post-campaign summary reports.

• Examine complex datasets that include audience composition, reach and frequency, geographic data, and venue-specific performance metrics.

• Merge internal data with external measurement sources such as Nielsen, NMI, MRI-Simmons, and iSpot.

• Convert technical campaign data into succinct, client-ready value propositions for executive leadership and sales teams.

• Streamline recurring analytical processes and reporting requests to boost scalability and maintain data quality control.

• Leverage GenAI tools and tailored prompts to expedite insight generation, reporting narratives, and documentation.

• Collaborate with Engineering, Product, and Ad Operations teams to address data discrepancies and enhance overall data architecture.

• Perform ad hoc strategic analyses to uncover inventory opportunities, provide pricing support, and identify long-term client growth potential.

⛳️ Requirements

• Over 5 years of experience in Data Analysis, Advertising Analytics, or a related quantitative role that emphasizes marketing measurement.

• Advanced SQL skills, including complex joins, window functions, and performance-focused querying against extensive datasets.

• Extensive experience in analyzing advertising campaigns, media planning, attribution, and audience segmentation.

• Practical experience with cloud-based data platforms such as AWS, Redshift, Snowflake, or BigQuery.

• Proficient in Python or R for data automation, statistical analysis, and consistent reporting workflows.

• Strong expertise with business intelligence tools such as Tableau, Power BI, Looker, or Adobe Analytics.

• Demonstrated ability to translate complex performance data into clear business narratives that facilitate renewals and upsells.

• Proven interest in utilizing modern AI-enhanced tools to boost productivity and ensure analytical consistency.

• Solid background in descriptive and predictive statistics, data modeling, and quality control practices.

• Familiarity with Unix commands, regular expressions, and structured data workflows.

• Exceptional communication skills with the capacity to convey technical findings to non-technical audiences.

• Analytical mindset with a history of identifying root causes in complex data scenarios.

🏝️ Benefits

• 100% Remote Work: Experience the flexibility to work from a location that suits you best. All you need is a laptop and a dependable internet connection.

• Highly Competitive USD Pay: Receive an outstanding, market-leading salary in USD that exceeds standard market offerings.

• Paid Time Off: We prioritize your well-being. Our paid time off policies guarantee you have the opportunity to relax and recharge when necessary.

• Work with Autonomy: Enjoy the freedom to organize your time, provided that the work is accomplished. Focus on outcomes rather than hours.

• Work with Top American Companies: Enhance your skills by collaborating on innovative, high-impact projects with industry-leading U.S. companies.