Senior Data Analyst – Travel Entertainment

📋 Description

• Develop and sustain impactful dashboards and visualizations that center on advertising campaign effectiveness, audience reach, and inventory evaluation.

• Facilitate a proactive analytics initiative by delivering real-time pacing insights, optimization techniques, and detailed post-campaign summaries.

• Examine complex datasets encompassing audience demographics, reach and frequency metrics, geographic performance, and venue-specific results.

• Combine internal data with external measurement sources like Nielsen, NMI, MRI-Simmons, and iSpot.

• Convert technical campaign data into succinct, client-ready value propositions tailored for executive leadership and sales teams.

• Streamline recurring analytical processes and reporting tasks to improve scalability and ensure data quality control.

• Employ GenAI tools and custom prompts to expedite the generation of insights, reporting narratives, and documentation.

• Collaborate with Engineering, Product, and Ad Operations teams to investigate data discrepancies and enhance overall data architecture.

• Perform ad hoc strategic analysis to uncover inventory opportunities, support pricing strategies, and identify potential for long-term client growth.

⛳️ Requirements

• Over 5 years of experience in Data Analysis, Advertising Analytics, or a related quantitative field with a focus on marketing measurement.

• Advanced SQL skills, including the ability to execute complex joins, window functions, and performance-optimized queries on large datasets.

• Extensive experience in analyzing advertising campaigns, media planning, attribution, and audience segmentation.

• Practical experience with cloud-based data environments such as AWS, Redshift, Snowflake, or BigQuery.

• Proficiency in Python or R for automating data processes, conducting statistical analyses, and establishing repeatable reporting workflows.

• Strong expertise in using BI tools like Tableau, Power BI, Looker, or Adobe Analytics.

• Proven capability to translate complex performance data into clear business narratives that encourage renewals and upselling opportunities.

• Demonstrated enthusiasm for leveraging modern AI-enabled tools to enhance productivity and analytical consistency.

• Solid grounding in descriptive and predictive statistics, data modeling, and quality assurance practices.

• Familiarity with Unix commands, regular expressions, and structured data workflows.

• Excellent communication skills with the ability to convey technical findings to non-technical audiences.

• Analytical mindset with a history of uncovering root causes in intricate data situations.

🏝️ Benefits

• 100% Remote Work: Enjoy the flexibility of working from a location that suits you best. All you need is a laptop and a reliable internet connection.

• Highly Competitive USD Pay: Receive an outstanding, market-leading salary in USD that surpasses typical industry offerings.

• Paid Time Off: We prioritize your well-being. Our paid time off policies ensure you have the opportunity to relax and recharge when necessary.

• Work with Autonomy: Enjoy the flexibility to manage your own time, provided that your work is completed. Focus on achieving results rather than clock-watching.

• Collaborate with Top American Companies: Enhance your expertise by engaging in innovative, high-impact projects with industry-leading U.S. firms.