Senior Data Analyst, Lifecycle

This is a fully remote position, open to applicants in Cyprus, +1 more country.

📋 Description

• Take ownership of measurement and experimentation focused on customer activation and retention.

• Participate in activation and retention initiatives prior to implementation across CRM, growth, and product teams.

• Establish primary metrics and evaluate detectability utilizing historical data.

• Design and analyze experiments comprehensively, including formulating hypotheses, setting guardrails, audience splits, MDE, power, stopping rules, and readouts.

• Adjust for channel and engagement bias.

• Utilize causal inference techniques when direct A/B testing is not feasible, such as difference-in-differences, matching, synthetic control, or geographic designs.

• Generate hypotheses and initiate experiments throughout onboarding and the customer lifecycle.

• Convert successful experiments into recurring segmented flows.

• Develop models for segmentation, propensity, churn, and dormancy scoring.

• Manage next-best-action logic and evaluate its performance against existing rules.

• Automate audience refresh tasks, readout templates, and dashboards for Activation, Onboarding, and Retention.

• Deploy models via scheduled Databricks jobs and integrate results with tools like Braze.

• Reintroduce engagement data back into the data warehouse.

⛳️ Requirements

• Proficiency in SQL and Python.

• Experience with Git-based warehouse workflows and code reviews.

• Knowledge in experiment design, statistics, and defensible metric design.

• Familiarity with BI tools such as Power BI, Tableau, or similar.

• Strong stakeholder management skills and business acumen.

• Ability to challenge, reframe requests, and articulate recommendations to non-technical stakeholders.

• Demonstrated curiosity and a sense of ownership.

• Understanding of causal inference methods and their validity (preferred).

• Experience with clustering and segmentation in production (preferred).

• Background in predictive modeling with honest validation and uplift modeling (preferred).

• Experience with Braze or similar CRM platforms (preferred).

🏝️ Benefits

• Ongoing personal and professional development opportunities.

• Flexible travel options and the ability to work remotely or in a hybrid setting across Europe.

• Stock Options Program available to all team members.

• Consistent support and care for employees.

• Work & Swim Program: enjoy one month in a corporate apartment in Cyprus.