Senior Data Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Perform audits on client digital assets to ensure proper analytics, tagging, and configuration of data pipelines.

• Develop and implement measurement frameworks that align with the client's business, marketing, and product strategies.

• Provide guidance on event-driven analytics, data layers, and tagging across various platforms including web, mobile, CRM, and marketing tools.

• Create dashboards, reports, and self-service views utilizing BI and visualization tools.

• Diagnose data integrity, tracking, and pipeline issues across different platforms and vendors.

• Document implementations and facilitate sessions on analytics best practices.

• Lead discussions with stakeholders to comprehend business objectives and translate them into measurement and insight requirements.

• Examine qualitative and quantitative data to formulate strategic recommendations across UX, content, marketing, and product areas.

• Formulate hypotheses concerning acquisition, engagement, conversion, retention, and quality of experience.

• Suggest A/B testing, personalization, SEO testing, and CRO strategies linked to KPIs.

• Integrate insights from various data sources into cohesive, actionable narratives.

• Recognize analytics workflows that are primed for AI acceleration or enhancement, including automated insights, anomaly detection, summarization, forecasting, and trend identification.

• Employ AI-assisted tools for data exploration, pattern recognition, narrative creation, executive summaries, experiment evaluation, and insight synthesis.

• Collaborate with Product, Data Science, and Engineering teams to pilot AI-enabled analytics functionalities.

• Contribute to AI-native delivery patterns and analytics playbooks.

• Counsel on data collection practices that adhere to privacy, consent, and regulatory standards.

• Ensure data quality, consistency in taxonomy, and measurement governance.

• Clarify trade-offs, limitations, and risks in client data and technology environments.

• Manage analytics workstreams comprehensively, including ensuring insight quality, meeting delivery timelines, and fulfilling client expectations.

• Mentor junior analysts and supervise contractor contributions.

• Foster capability development within the Data & Insights team.

• Contribute to sales and marketing efforts through thought leadership, presentations, webinars, and proposals.

• Serve as a trusted analytics advisor to clients and internal teams.

• Report to the Lead Data Analyst.

⛳️ Requirements

• Over 6 years of experience in digital analytics, marketing analytics, or data analysis within an agency or consulting setting.

• Extensive knowledge of Google Analytics 4 and Google Tag Manager.

• Proficient with enterprise analytics and tag management platforms such as Google Marketing Platform, Tealium iQ, Adobe Launch, or similar tools.

• Strong grasp of comprehensive digital measurement across websites, mobile, CRM, email, and marketing platforms.

• Familiarity with AI-assisted analytics, machine learning-driven insights, or automated reporting workflows.

• Experience working alongside web and app development teams to configure, test, and validate analytics implementations in development, staging, and production environments.

• Hands-on experience with raw data, complex SQL queries, data pipelines like Fivetran, Stitch, and dbt, as well as data warehouses/cloud platforms such as GCP, BigQuery, Snowflake, or Databricks.

• Experience in designing conversion tracking, funnels, goals, and event-based measurement models.

• Proven experience in building dashboards and reports utilizing Looker Studio, Tableau, Power BI, or Datorama.

• A strong background in CRO and experimentation, including interpreting test results and providing recommendations.

• Exceptional written and verbal communication skills.

• Capability to manage multiple projects independently with meticulous attention to detail and accuracy.

• Occasional travel is anticipated.

• Preferred qualifications include experience with event-driven/product analytics tools, CDP data sanitization and masking, Python, JavaScript, HTML/CSS, M, R, personalization platforms, consent management platforms, relevant certifications, and familiarity with HIPAA-compliant data systems.

🏝️ Benefits

• Remote-first work environment allowing you to thrive from your preferred location.

• Comprehensive medical, dental, vision, life insurance, disability coverage, and supplemental insurance.

• Wellness program that rewards participation.

• 401(k) plan with a 3% employer contribution; no matching required; fully vested after 90 days.

• 16 paid vacation days, 4 personal days, and 1 volunteer day each year.

• Increased vacation and personal time based on tenure.

• Up to 12 weeks of fully paid leave for birthing parents and up to 6 weeks of fully paid bonding leave, contingent on tenure.

• Support for adoption and foster placement, with an option for additional unpaid leave.

• Fertility, adoption, and surrogacy benefits provided through Kindbody.

• Access to virtual health coaching and care navigation.

• $500 stipend for home workspace setup.

• Competitive compensation package.

• Opportunity to make a significant impact by helping millions of people each year.