Senior Data Analyst

📋 Description

• Lead intricate data transformation projects aimed at enhancing data quality, performance, and scalability while identifying gaps, risks, and opportunities within the analytics framework to drive improvements.

• Advocate for analytics best practices, establish data visualization standards, and implement innovative measurement methodologies. Promote the advancement of AI usage and adoption, automate analytics processes, and collaborate with Internal Teams to streamline operations where applicable.

• Assist in advanced analytics applications such as experimentation, attribution, and forecasting.

• Facilitate self-service analytics by providing well-structured and thoroughly documented datasets.

• Serve as a trusted advisor to Planning, Activation, Analytics leadership, and external stakeholders in defining KPIs, measurement frameworks, and data strategies.

• Possess strong English language proficiency and presentation skills, the Senior Data Analyst will proactively lead analytical client calls, diagnose issues, comprehend challenges, and establish clear objectives and KPIs while offering recommendations to fulfill requirements.

• Act as a technical leader and point of escalation within the Analytics Team, providing mentorship and guidance to fellow team members.

• Confidently translate insights into strategic recommendations, providing counsel to clients of all sizes, including those with large budgets and enterprise projects, and effectively manage briefs to meet deadlines.

⛳️ Requirements

• Demonstrated proficiency in SQL and data modeling within a modern cloud data warehouse.

• Advanced experience with tools for analytics transformation.

• Comprehensive understanding of digital marketing data, including paid media, web analytics, CRM, and attribution principles.

• Experience in constructing production-grade analytics pipelines that include data quality checks and monitoring.

• Ability to convey technical recommendations to non-technical stakeholders.

• Proven leadership through mentorship, ownership, and collaboration across functions.

• Strategic mindset that connects data to outcomes.

• Knowledge of advanced analytics techniques and experimentation methodologies.

• Effective communicator for both technical and non-technical audiences.

• Strong stakeholder management skills; capable of influencing and encouraging the adoption of best practices.

• 5+ years of experience in marketing analytics, data strategy, or performance measurement, preferably within an agency context.

• In-depth understanding of digital marketing channels (digital media, paid search, social, programmatic, etc.) and attribution models.

• Proficient in analytics tools such as Google Analytics, Looker Studio, Tableau, and Power BI.

• Experience mentoring junior analysts and team members, contributing to the growth of Media Team members, and leading change management for best practices.

• Exceptional communication skills, including client-facing interactions, with the ability to simplify and translate complex data for varied audiences.

• A proactive and inquisitive mindset with a passion for transforming data into compelling narratives that drive results.

🏝️ Benefits

• Competitive Reward & Pay – we acknowledge and appreciate your contributions with fair and competitive compensation aligned with local market standards, aimed at celebrating excellence and supporting long-term success.

• Career Growth & Development – we believe in continuous development rather than annual reviews. Through our Continuous Performance Management (CPM) framework, which incorporates regular feedback and coaching, we aid you in honing your skills, recognizing your accomplishments, and planning for future success to help you realize your full potential.

• Collaboration – join a global, cross-functional team that values the sharing of insights, ideas, and best practices to achieve collective success.

• Professional Development – we invest in your growth through ongoing training and learning programs designed to enhance your expertise and confidence.

• Work-Life Balance – while we expect commitment to client success, we also prioritize your well-being, providing flexible working arrangements and generous paid time off.

• Community & Recognition – we celebrate our employees through social and team-building activities, acknowledge length of service and personal milestones, and appreciate individual contributions through our Gravity Gratitude 'kudos' recognition program.

• Family Support – we recognize the importance of family and offer family-friendly policies such as parental leave and access to well-being resources to support your work-life balance.

• Purpose & Belonging – we are dedicated to Environmental, Social, and Governance (ESG) principles, fostering a workplace where making a positive impact is valued. Our employees are encouraged to participate in employee resource groups that advocate for well-being, sustainability, and cultural initiatives.