Senior Customer Marketing – Advocacy Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and oversee customer marketing initiatives that foster engagement and strengthen relationships.

• Design and implement customer marketing campaigns aimed at driving ARR growth through expansion and upselling efforts.

• Assess and report on marketing-influenced ARR and pipeline generated from customer programs.

• Collaborate with Demand Generation and Thought Leadership teams on marketing activities targeting customers.

• Work alongside Product Marketing to communicate with customers regarding seasonal product launches.

• Analyze NPS survey results and present insights and recommendations to leadership.

• Coordinate with Customer Success and Account Management on enablement, campaign schedules, and product release notifications.

• Develop and maintain a referenceable customer base for reference calls, case studies, and peer review platforms.

• Lead G2 review and Gartner Peer Insights strategies, along with quarterly review volume objectives.

• Identify, recruit, and cultivate customer advocates and ambassadors.

• Enhance the referenceable client list and improve the response time for reference inquiries.

• Assist customer speakers for events, webinars, and thought leadership engagements.

• Report directly to the CMO and take ownership of the customer marketing function with support from the wider marketing team.

⛳️ Requirements

• Over 8 years of comprehensive marketing experience.

• At least 5 years in a specialized customer marketing and advocacy position within B2B SaaS.

• Demonstrated success in customer marketing programs linked to ARR growth and a practice of referenceability and advocacy.

• Experience managing ARR-influenced marketing initiatives with quantifiable results.

• Practical experience in building and managing customer reference pools, reference calls, case studies, G2 reviews, and advocacy activation.

• Proficient in conducting NPS surveys and distilling data for leadership insights.

• Comfortable taking charge of a customer marketing function within a lean team structure.

• Proficient in marketing automation tools, Pendo, HubSpot, Salesforce, and survey platforms.

• Strong project management capabilities and adept at handling multiple programs simultaneously.

• Bachelor's degree in Marketing, Business, or a related field is preferred.

• Experience in HR tech is preferred.

• Proven experience enabling Customer Success, Account Management, and Product Marketing teams.

🏝️ Benefits

• Discretionary annual bonus or commissions.

• Equity through the #Allin Shares Program.

• Comprehensive medical, dental, and vision coverage.

• FSA or HSA options available.

• 401(k) plan with employer matching contributions.

• Paid leave for illness, disability, or parental leave.

• Company-paid holidays.

• Birthday day off.

• Closed during the 4th of July week and the December holiday week.

• 8 hours of volunteer time.

• Half-day summer Fridays and half-day first Fridays, based on business requirements.

• Unlimited Paid Time Off (PTO).

• Employee referral bonuses.

• Employee assistance program.

• Remote work environment.

• Opportunities for professional and personal development.

• Onboarding, management, leadership, and industry training provided.

• Access to mentor and peer feedback and guidance.