Senior Customer Advocacy Program Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Act as the reliable point of contact for both advocates and the Sales team.

• Oversee the customer reference program, which includes handling requests, matching, tracking, preparation, and expressions of gratitude.

• Identify, cultivate, and monitor advocates across Sales, Tech Services, DevRel, Product, and the community.

• Develop processes for intake, prioritization, approval, and obtaining customer consent.

• Conduct audits and reconcile customer stories, quotes, use cases, and proof points.

• Create a reliable source of truth that includes owners, permissions, and validation dates.

• Manage the advocate-customer pipeline in collaboration with Product Marketing, Content, Creative, and PR.

• Engage customers for launch quotes, case studies, technical deep dives, videos, events, and keynotes.

• Organize opportunities for press, analysts, speaking engagements, and awards.

• Connect developer and customer advocacy efforts with DevRel and community leaders.

• Monitor references, narratives, evidence, deals, pipeline, retention, expansion, advocate health, readiness, field usage, and story diversity.

• Prepare regular reports for leadership.

• Provide customer insights to Product, PMM, Sales, and leadership teams.

• Develop or collaborate on AI agents and workflows for reference matching and story drafting, ensuring human oversight.

⛳️ Requirements

• 7+ years of experience in customer advocacy, customer marketing, product marketing, or a similar program management role.

• Proven experience in establishing a program or function from the ground up.

• History of building or managing a reference program that includes deal matching and tracking.

• Ability to craft or direct the creation of compelling, metrics-driven customer narratives.

• Experience in developing and maintaining a customer evidence library.

• Proven track record of driving adoption among Sales and other go-to-market teams.

• Proficiency in CRM and reporting tools; experience with Salesforce is a plus.

• Capability to demonstrate the impact of advocacy on pipeline and revenue.

• Strong influencing skills with Sales, Marketing, Product, PR, Content, and community teams without direct authority.

• Familiarity with AI and automation; experience in building or deploying agents or workflows.

• Eagerness to learn about durable execution and the developer and enterprise audiences at Temporal.

• Experience with developer, infrastructure, security, or other highly technical products and audiences (preferred).

• Background in Customer Advisory Boards, champions programs, or executive advisory groups (preferred).

• Familiarity with Gong or other conversation intelligence and advocacy/reference platforms (preferred).

• Experience in PR, analyst relations, speaking engagements, or awards programs (preferred).

• Possession of PMP, Six Sigma, or similar certifications (preferred).

🏝️ Benefits

• Equity opportunities.

• Occasional travel, including company offsites and Replay events.

• Option to opt-out of AI interview recordings without affecting candidacy.

• Reasonable accommodations available for individuals with disabilities.