Senior CRM Specialist – Adobe Experience Cloud

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take ownership of the complete build, QA, and deployment process for email campaigns using Adobe Campaign and/or Adobe Journey Optimizer.

• Convert briefs and journey maps into functional CRM implementations.

• Set up audience targeting, personalization, and dynamic content configurations.

• Oversee send calendars, scheduling, dependencies, readiness checks, rendering, links, suppressions, and compliance aspects.

• Configure and sustain multi-step, multi-channel journeys across email, SMS, and push notifications.

• Perform quality assurance on journey logic, timing, and audience entry/exit criteria.

• Review and rectify existing campaigns, journeys, workflows, and data schemas without interrupting live sends.

• Suggest enhancements to journey logic, segmentation, and program performance.

• Recommend solutions for structural and data quality challenges that necessitate architectural decisions.

• Convey risks, expectations, and technical trade-offs to internal teams and client stakeholders.

• Document builds and corrections for seamless handoffs.

• Regularly experiment with AI tools and share prompts, process enhancements, and use cases.

• Collaborate with Level's Martech & Analytics team to support clients of an AI-driven performance marketing agency.

⛳️ Requirements

• Practical production experience with Adobe Campaign (Classic or Standard) and/or Adobe Journey Optimizer / Adobe Experience Platform.

• Proven ability to manage CRM projects from start to finish with minimal supervision.

• Capability to diagnose and resolve issues within existing CRM instance configurations.

• Strong understanding of lifecycle marketing principles.

• Sound judgment for making independent decisions and knowing when to escalate issues.

• Excellent written and verbal communication skills.

• Competent in HTML/CSS for troubleshooting and customizing email templates.

• Familiarity with email/SMS compliance regulations.

• Bachelor’s degree in Marketing, Information Systems, Computer Science, Business, or a related field, or 4 additional years of equivalent professional experience.

• 5 to 8 years of hands-on experience in CRM and lifecycle marketing, including substantial production work in Adobe Experience Cloud email and journey platforms.

• Preferred experience with Salesforce Marketing Cloud, Microsoft Dynamics 365, Klaviyo, Braze, Adobe Experience Platform segments/schemas/audience activation, SQL, JavaScript, telecom or B2C subscription CRM, and agency-side or client-facing roles.

• Expected proficiency and active use of AI tools such as ChatGPT, Midjourney, Claude, and Perplexity.

• Must reside in the United States or Canada.

• The employer is not able to sponsor visas.

🏝️ Benefits

• Fully remote work opportunity available across the U.S. & Canada.

• Monthly work-from-home stipend.

• Summer Fridays initiative.

• Unlimited Paid Time Off (PTO) for U.S. employees.

• Competitive vacation benefits for Canada.

• Options for parental and family leave.

• Comprehensive health benefits package.

• Support for mental health services.

• Company-paid disability insurance coverage.

• Company-paid life insurance coverage.

• Employer contributions for retirement plans: 401(k) in the U.S. and RRSP matching in Canada.

• Quarterly performance evaluations.

• Opportunities for career advancement.

• Occasional travel for company events and team collaboration sessions.