Senior CRM Manager – Conversion, Lifecycle

This is a fully remote position, open to applicants in United Kingdom, +6 more countries.

📋 Description

• Lead the Repeat Phones growth pod in executing delivery, reactivation, and upgrade campaigns.

• Take responsibility for Digital Lending mid-year initiatives, mastering cash-loan growth from start to finish, and manage the pod for a specified duration.

• Transition to the Lifecycle pod on a full-time basis in the latter half of next year, reporting directly to the Lifecycle CRM Lead.

• Design and implement multi-channel campaigns utilizing CleverTap across SMS, WhatsApp, push notifications, and in-app channels.

• Monitor funnel performance and pinpoint areas of customer drop-off.

• Conduct structured experiments focusing on creative strategies, audience targeting, incentives, and timing.

• Document effective strategies in reusable playbooks for future reference.

• Ensure high data quality and accurate tracking of campaigns.

• Impact key metrics such as reactivation rate, upgrade conversion, unit economics, approval-to-disbursement rate, digital loan volume, approval quality, campaign ROI, and payback period.

• Collaborate across various markets, including Kenya, Nigeria, Uganda, and Ghana.

⛳️ Requirements

• Over 5 years of experience in growth, performance, or lifecycle marketing.

• Preferably experience in fintech, telecommunications, or e-commerce sectors.

• Demonstrated ownership of campaign or pod results.

• Ability to analyze pod performance and make informed growth decisions.

• Willingness to take on pod leadership responsibilities.

• Proficient in CRM platforms such as CleverTap, Braze, or comparable tools.

• Comfortable interpreting funnel data or cohort analysis.

• Capable of working across two pods and transitioning into a third.

• Strong interpersonal skills to establish trust with senior leadership.

• Must reside within UTC -1 to UTC +3 time zones.

• Candidates must pass pre-employment background checks.

🏝️ Benefits

• Opportunities for professional development and coaching partnerships.

• Family-friendly policies in place.

• Flexible working options available.

• Comprehensive well-being support.

• Opportunities for career advancement.

• Diverse development initiatives offered.

• On-the-job training provided.

• Fully remote work setup within UTC -1 to UTC +3 time zones.