Senior CRM Manager – Automation, AI

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership and enhance the Braze setup, which includes Canvases, journeys, segmentation, Liquid, connected content, API-triggered campaigns, and webhooks.

• Create lifecycle automation strategies for onboarding, converting free users to paid, retention, and win-back initiatives.

• Develop self-optimizing journeys and ascertain which decisions should be made autonomously by the system.

• Leverage BrazeAI Intelligence and Predictive suites for optimal timing, channel and variant selection, churn prediction, and event forecasting.

• Assess AI functionalities to identify areas where they can provide value.

• Utilize AI tools to generate and modify copy and creative variants, create localized versions, and automate quality assurance.

• Construct reusable CRM components, templates, naming conventions, and documentation.

• Collaborate with the Data team on event design, model outputs, audience synchronization, and accurate reporting.

• Conduct ongoing A/B, multivariate, and holdout-group experiments.

• Apply insights from experiments to enhance future customer journeys.

• Manage copy, rendering, links, deliverability, error handling, consent, and privacy compliance.

• Provide reports on CRM's impact on conversion and retention, along with actionable insights and recommendations.

• Stay updated on trends in lifecycle marketing and AI-assisted CRM, suggesting innovations to adopt or discontinue.

⛳️ Requirements

• Minimum of 5 years of experience in CRM, lifecycle, or marketing automation.

• Direct experience managing a marketing automation platform, particularly Braze.

• Familiarity with Braze Canvas, Liquid, connected content, API campaigns, and catalogs.

• Proven track record with automation and AI within a CRM environment.

• Experience in predictive audiences, AI-assisted content and variant creation, automated quality assurance or localization, self-optimizing journeys, or LLM-based workflows linked to a CRM stack.

• Proficient with data and possess hands-on SQL skills.

• Capable of designing necessary events and critically analyzing model outputs.

• Experience with warehouse-driven CRM systems like Databricks, Hightouch, or similar is highly advantageous.

• Working knowledge of HTML and CSS for email applications.

• Technical proficiency with APIs, SDKs, and integrations.

• A test-and-learn approach, including a healthy skepticism regarding results.

• Understanding of consent, data privacy, and deliverability standards.

• Experience collaborating with non-technical stakeholders to translate ambiguous requirements into tangible outcomes.

• Fluency in English is required; certifications are not mandatory.

• Strong spoken and written communication skills, particularly in asynchronous, long-form formats.

• Demonstrates curiosity, playfulness, confidence, and a willingness to express opinions.

🏝️ Benefits

• Annual career development budget of up to €2,000 for books and training.

• Option to work remotely from home or in offices located in Madrid, as well as anywhere within a 2-hour time difference from Spain (GMT+1).

• Stock options offered.

• €400 allowance for home office setup.

• Monthly reimbursement of €35 for remote work expenses.

• Meal allowance of €60 per month through a Cobee card.

• Flexible compensation options for meal, transport, and childcare expenses via Cobee.

• Private health insurance at exclusive rates through Adeslas.

• Complimentary Spanish and English language classes.

• Visa sponsorship available for individuals requiring a visa to work in the EU, with all associated processes and costs covered.

• Opportunities for company events and team off-sites in various locations across Spain.