Senior CRM Manager

This is a fully remote position, open to applicants in Kenya.

📋 Description

• Take ownership of two primary growth pods during the initial year.

• Manage reactivation and upgrade initiatives for Repeat Phones using CleverTap.

• Transition into the Digital Lending sector and acquire comprehensive knowledge of cash-loan growth processes.

• Assume primary responsibility for Digital Lending for a specified duration.

• Shift to a full-time role in the Lifecycle pod during the latter half of the upcoming year.

• Report to the Lifecycle CRM Lead upon integration into the Lifecycle team.

• Develop and execute multi-channel campaigns across SMS, WhatsApp, push notifications, and in-app messaging.

• Monitor funnel performance and pinpoint areas of drop-off.

• Conduct structured experiments that involve variables such as creative content, audience targeting, incentives, or timing.

• Document successful strategies as reusable playbooks.

• Ensure high data quality and effective campaign tracking.

• Impact reactivation rates, upgrade conversions, unit economics, loan disbursement, loan volume, approval quality, ROI, and payback periods.

⛳️ Requirements

• Minimum of 5 years experience in growth, performance, or lifecycle marketing.

• Preferably possess experience in fintech, telecommunications, or e-commerce sectors.

• Demonstrated ownership of campaign or pod results.

• Proficient in CRM platforms like CleverTap, Braze, or similar tools.

• Comfortable analyzing funnels or cohorts.

• Capable of making strategic decisions regarding campaign and pod priorities.

• Eager to take on pod leadership roles.

• Ability to work across two pods and seamlessly transition to a third.

• Strong presence to build trust with senior leadership across two pods.

🏝️ Benefits

• Access to professional development programs and coaching partnerships.

• Family-friendly policies.

• Flexible working arrangements.

• Well-being support.

• Opportunities for career growth.

• On-the-job training.

• Equal opportunity and affirmative action employer.

• Pre-employment background checks.