Senior Creative Strategist – Performance & Direct Response

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the creative strategy — determining our direction, exploring new angles to test, and identifying the stories and mechanisms to prioritize going forward.

• Manage the testing and content roadmap to ensure production remains seamless — always having clarity on upcoming shoots and their purposes.

• Develop scalable creative workflows that promote rapid, structured, and insight-driven output while maintaining high quality.

• Supervise the entire output process — overseeing both the quantity and quality, from initial brief to final cut, including engaging early-frame hooks that capture attention.

• Coordinate with the content team (video editor, copywriter, performance marketing manager) along with external UGC creators and production partners.

• Provide clear creative feedback and guidance to continuously enhance messaging, hooks, scripts, and concepts.

• Analyze key metrics (hook rate, hold rate, CTR, CPA, ROAS) and integrate insights back into subsequent testing rounds.

• Collaborate with the team to shape the funnel — including landing pages, messaging, and our creative library.

• Be hands-on when necessary — engaging in scripting, hook writing, messaging, copy, or refining creative elements.

⛳️ Requirements

• A minimum of 2 years in Creative Strategy, Performance Creative, Performance Copywriting, or a comparable position — preferably in DTC / e-commerce.

• Experience with paid social ads and a solid understanding of factors that contribute to creative performance.

• A funnel-oriented mindset: Hook · Mechanism · Offer · Story.

• Possess strong creative instincts paired with structured analytical thinking.

• Ability to craft briefs that are clear, actionable, and focused on performance.

• Comfortable interpreting creative performance metrics and deriving actionable insights.

• Proficient in AI tools such as Claude, ChatGPT, or custom workflows to enhance research, scripting, briefing, and ideation processes.

• Fluent in English; proficiency in German is a significant advantage, along with a strong understanding of the DACH market.

🏝️ Benefits

• Ownership from the very start.

• High creative output with rapid feedback cycles.

• A collaborative and low-hierarchy work culture.

• Flexible office model complemented by regular in-person teamwork.

• 40% discount on all Pets Deli purchases.

• Monthly benefits allowance of €50 (for BVG, Urban Sports Club, Spotify, REWE, etc.).

• A dog-friendly workplace.