Senior Creative Strategist, EU Marketing Agency

This is a fully remote position, open to applicants in Brazil, +4 more countries.

📋 Description

• Lead a specialized creative POD comprising video editors, a graphic designer, and a UGC manager.

• Establish creative direction and evaluate creative outputs.

• Mentor team members and uphold quality standards.

• Ensure efficient production flow and take ownership of pod performance.

• Formulate creative strategies across the TOF, MOF, and BOF funnel stages.

• Define angles, messaging, offers, storytelling, formats, awareness stages, and customer psychology.

• Conduct research on homeowners aged 45+, customer language, product use cases, market trends, competitor advertising, the Meta Ad Library, and successful DTC brands.

• Transform consumer insights into innovative creative concepts.

• Manage the briefing process from concept to execution.

• Craft briefs for video ads, static ads, UGC content, scripts, hooks, and storyboards.

• Review initial cuts and provide comprehensive feedback.

• Enhance scripts, refine hooks, adjust pacing, and ensure assets align with performance objectives.

• Implement creative revisions as necessary.

• Produce creative test batches, enhance hit rates through experimentation, and establish a performance-data feedback loop.

• Mentor editors and designers, reducing founder involvement in daily creative operations.

⛳️ Requirements

• Extensive experience in creating direct-response creative for DTC/eCommerce brands.

• Demonstrated success in producing Meta ads that have effectively scaled at significant investment levels.

• Strong grasp of paid social creative strategy.

• Exceptional copywriting and concept development abilities.

• Experience in drafting high-quality creative briefs.

• In-depth understanding of TOF, MOF, and BOF messaging.

• Capacity to analyze Meta performance metrics and translate insights into creative enhancements.

• Experience leading or mentoring creative teams.

• Profound understanding of customer psychology and direct-response marketing.

• Fluent in English with outstanding written and verbal communication skills.

• Comfortable working independently in a fast-paced setting.

• Nice to have: experience with products aimed at homeowners or audiences aged 45 and older.

• Nice to have: fundamental video editing or design skills.

• Nice to have: familiarity with AI tools for research, ideation, and creative workflows.

• Nice to have: experience with ClickUp or similar project management platforms.

• Nice to have: previous experience in an agency or POD-based creative team.

🏝️ Benefits

• USD $5,000–$8,000/month (flexible for exceptional talent).

• Performance bonuses linked to ad spend and ROAS.

• Additional pod-based bonuses as the creative department expands.

• Fully remote contractor position.

• Flexible schedule (results-oriented).

• Company covers necessary tools and software for the role.

• Access to top-tier mentors and industry operators.

• Clear career progression: Senior Creative Strategist → Creative Lead → Head of Performance.

• Opportunity to contribute to building and shaping the company's creative initiatives from the ground up.