Senior Creative Strategist – DTC

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take charge of the research engine: analyze mining, post-purchase surveys, support dialogues, social listening, and competitor ad libraries.

• Sustain the evolving avatar: pain points, objections, buying triggers, awareness levels - updated weekly, not just during onboarding.

• Transform research into testable hypotheses: every script is grounded in genuine customer insights.

• Create the weekly collection of new ad scripts: hooks, angles, story structures, and offer framing - currently producing 20 new scripts weekly, tailored for two ad networks, resulting in over 40 new ads live each week, with a goal of reaching 80.

• Provide editor-ready briefs: our in-house editing team (based in the Philippines) will convert your scripts into final ads within the same week.

• Manage your part of a consistent weekly schedule: research and writing initially, production mid-week, quality control, one batch launch, and a weekly performance review for each script, angle, and editor.

• Analyze the weekly results: win rates per angle, hook rates, hold rates, CPA, and ROAS per creative and channel. Capitalize on successful patterns, swiftly eliminate ineffective angles, and integrate every insight into next week's batch.

⛳️ Requirements

• 5+ years of direct response creative strategy experience for DTC eCommerce brands - focusing on performance ads that drive product sales, rather than brand campaigns.

• You are an active writer. Scripts, hooks, and copy originate from your own keyboard - not solely from individuals you briefed. This role is heavily writing-focused.

• Proven track record with demonstrable success: ads you personally developed and wrote that achieved six or seven-figure spending levels. You know the metrics inside and out.

• Meta experience is essential, along with familiarity or keen interest in a secondary performance channel (native, AppLovin, or similar networks are significant advantages - we operate one that most brands do not).

• Experience with high-volume testing: you've worked in a system producing 15+ new ads each week, and you understand how to maintain quality while scaling.

• Preference for candidates with relevant category experience: health, wellness, footwear, apparel, or similar considered purchases targeted at a 40+ US audience. You know how to engage skeptical buyers.

• Comfortable in a fast-paced, hands-on, AI-driven environment: you utilize AI tools (ChatGPT, Claude, or similar) daily to enhance research and iteration, while ensuring that the judgment and voice remain yours.

• Exceptional written English skills. The output is the essence of this role.

🏝️ Benefits

• Competitive salary

• Work From Home

• Flexible Hours