Senior Creative Strategist – Cosmetics

This is a fully remote position, open to applicants in United States.

📋 Description

• Design high-impact direct response advertising concepts for Meta, TikTok, and various other paid media platforms.

• Craft unique angles, hooks, and messaging frameworks tailored for a mature female demographic.

• Transform product advantages into emotionally-driven, problem-solution advertisements.

• Develop innovative concepts and refine successful strategies.

• Evaluate performance metrics such as hooks, retention rates, CTR, CPA, and ROAS.

• Recognize successful creatives and discern patterns.

• Formulate structured iterations to amplify the success of winning ads.

• Compose actionable briefs for UGC creators and editors.

• Advise creators on tone, structure, objections, and delivery methods.

• Collaborate with editors, media buyers, creators, founders, brand representatives, and marketing teams.

• Investigate customer personas, objections, desires, fears, and purchasing triggers among mature women.

• Keep track of competitors and market trends.

• Convert customer feedback and reviews into advertising concepts.

⛳️ Requirements

• Over 3 years of experience as a D2C Creative Strategist.

• Demonstrated success in scaling physical product brands such as supplements, beauty products, footwear, apparel, or similar sectors.

• Strong expertise in direct response advertising.

• Proven history of video ad concepts that have been scaled on Meta or TikTok, supported by metrics such as spend, CPA, ROAS, and hook or hold rates.

• Comprehensive understanding of video content; static and native-only successes are not sufficient.

• Experience in managing a team of creators, editors, or a creative pod.

• Capability to allocate tasks, identify bottlenecks promptly, and maintain tracking systems.

• Commitment of 40 hours per week dedicated to a single team.

• Proficiency in interpreting hook rates, hold rates, CTR, CPC, CPA, and ROAS independently.

• Familiarity with structured iteration frameworks encompassing format, character, hook, body, and length.

• Strong instincts for copywriting, including hooks, headlines, and CTAs.

• Data-centric mindset combined with creative intuition.

• Ability to operate quickly, test rapidly, and learn efficiently.

• Skills in creative concept development and angle exploration.

• Proficiency in direct response copywriting.

• Experience in performance analysis and iteration.

• Clear communication and briefing skills.

• Strong sense of ownership and responsibility.

🏝️ Benefits

• Competitive salary.

• Timely and dependable payments.

• Opportunity to collaborate with a rapidly expanding global e-commerce brand.

• Long-term career growth potentials.