Paid Media, Creative Strategist – Part-time, Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage daily campaign activities, optimization, and performance across Meta, Google Ads, and various other paid channels.

• Create and test audience segments, targeting strategies, messaging, and ad formats.

• Design and implement an ongoing pipeline of creative tests aimed at enhancing performance.

• Leverage AI tools such as Claude to generate ad concepts, copy, and creative materials.

• Provide briefs to designers regarding additional creative requirements.

• Track campaign performance and pinpoint areas for improvement.

• Focus on optimizing lead quality, cost per lead, and demo conversions.

• Deliver actionable insights, results, and recommendations for continuous enhancements.

⛳️ Requirements

• Demonstrated experience in managing paid media campaigns, with a particular emphasis on Meta and Google Ads.

• Strong knowledge of B2B lead generation and performance marketing principles.

• Proven experience in testing and refining ad creative.

• Proficient in utilizing AI tools to expedite creative development and implementation.

• A self-motivated individual capable of working independently, acting swiftly, and taking responsibility for results.

• Familiarity with HubSpot and GA4 is an advantage.

• Available for an initial contract of 3–6 months, working approximately 15 hours per week.

🏝️ Benefits

• Potential to extend the engagement or increase hours in response to business needs and performance.