Senior Creative Strategist

This is a fully remote position, open to applicants in United Kingdom, +4 more countries.

📋 Description

• We are in search of a top-tier, results-driven **Creative Strategist** to oversee the comprehensive creative strategy for rapidly growing direct-to-consumer (DTC) skincare and cosmetics brands. This position is intended for individuals who are at the pinnacle of their field; we require someone who is passionate about performance creative, possesses a clear understanding of what drives ad success, and can substantiate it with measurable outcomes.

• You will manage a team of editors, guiding the entire creative process from ideation to implementation, and will be directly responsible for the performance of the creative content you produce.

⛳️ Requirements

• What You'll Do

• - Take ownership of the complete creative strategy across diverse ad formats (including talking-head/"yapper" ads, UGC, AI-generated content, animation, cartoons, and emerging formats).

• - Develop scripts and conceptualize creative content for various formats, adapting successful hooks and scripts to enhance output.

• - Lead and supervise a team of editors to achieve "picture-perfect" standards, maintaining persistent follow-up until the final output meets expectations.

• - Analyze competitors and leading brands across various sectors (beyond skincare/health) and adapt successful concepts to fit our client's market.

• - Identify effective avatars, angles, and positioning; craft compelling, high-converting direct-response copy.

• - Ensure consistency throughout the funnel between advertisements and landing pages.

• - Monitor and interpret ad account metrics and KPIs: distinguish between high and low performers, iterate swiftly, and focus on successful strategies.

• - Work efficiently, experiment vigorously, and continually enhance based on data insights.

• What You'll Bring

• - A proven, demonstrable history as a Creative Strategist, complete with **prepared results and advertisements you can discuss with us**.

• - A strong mastery of direct-response copywriting and performance-driven creative.

• - A solid understanding of funnels, offers, congruency, and capturing attention.

• - Proficiency in interpreting ad account data, targets, and KPIs.

• - Experience with ad accounts/startups where you had visibility into performance metrics.

• - Leadership experience in managing editors or creative teams.

• - **Exceptional written English** and copywriting skills.

• - In-depth understanding of **Western culture**, social media trends, and vernacular; you know what resonates and how to engage audiences.

🏝️ Benefits

• - A highly competitive compensation package.

• - **Uncapped performance bonus** linked to a percentage of ad spend when performance targets are achieved.

• - **Flexible working hours** designed to fit your schedule and optimize productivity.

• - **Fully remote setup**, enabling you to work from any location worldwide.

• *All candidates must exhibit a strong understanding of Western culture and communication.*