Senior Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Independently craft creative briefs, basing each recommendation on internal performance metrics and current online/cultural trends.

• Create a well-defined strategic rationale for every brief: detailing what is being produced, the target audience, the reasons for its potential success, and the metrics for evaluation.

• Precisely evaluate and interpret performance data (at content, campaign, and platform levels) to determine what is effective, what isn't, and the underlying reasons.

• Convert analytical insights into proactive recommendations.

• Collaborate closely with editors to prioritize and advocate for a robust visual strategy, providing constructive feedback that aligns with strategic goals.

• Ensure that the rationale behind creative decisions is clearly communicated, not just the outcomes.

• Identify and assist in sourcing content from creators, assessing their alignment with brand and campaign strategies.

• Engage directly with creators to guarantee that their outputs are consistent with the brief and reflect Greenlight's voice.

• Collaborate with the internal brand team on asset exchanges and alignment, ensuring that creativity remains in sync with the overarching brand strategy.

• Serve as a strategic link between data, brand, editorial, and creator partnerships.

⛳️ Requirements

• Over 5 years of experience in creative strategy, content strategy, or a related field, preferably with a blend of data analysis and creative production experience.

• Proven history of writing briefs that inspire creative work rather than merely documenting requests.

• Strong analytical capabilities; proficient in data and analytics tools and confident in deriving conclusions from them.

• A keen eye for visual strategy with the ability to provide editors with guidance that enhances the work.

• Experience in sourcing or managing relationships with creators/content.

• Excellent collaborator, capable of working across brand, editorial, and creative teams to maintain strategy alignment.

• Exceptional written communication skills; briefs must be clear, persuasive, and actionable.

• Self-motivated individual who can operate independently and drive briefs from insights to execution with minimal supervision.

🏝️ Benefits

• Medical, dental, vision, and HSA match.

• Paid life insurance, AD&D, and disability benefits.

• Traditional 401k with company match.

• Unlimited PTO.

• Paid company holidays and occasional pop-up bonus holidays.

• Professional development stipends.

• Mental health resources.

• 1:1 financial planners.

• Fertility healthcare.

• 100% paid parental and caregiving leave, along with cleaning services and meals during your leave.

• Flexible work-from-home options, including remote and in-office opportunities.

• Fully stocked kitchen, catered lunches, and occasional in-office happy hours.

• Employee resource groups.