Senior Creative Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Maintain and enhance the identity of the Middy's brand across all channels.

• Ensure consistent branding throughout branches, suppliers, events, campaigns, and corporate communications.

• Create and uphold brand guidelines, standards, and asset libraries.

• Serve as the brand guardian for Middy's, Omega Power, M Collection, and related white label offerings.

• Provide creative direction for national campaigns, promotions, and key business initiatives.

• Translate business objectives into impactful creative concepts.

• Develop campaign toolkits for branches and suppliers.

• Create innovative assets and campaign materials for the Middy's and Omega Power brands, including white label products like M Collection.

• Collaborate with marketing teams to ensure campaigns are delivered on schedule and within budget.

• Create scalable templates for branches and regions.

• Assist with branch openings, trade nights, sponsorships, local promotions, and recruitment activities.

• Ensure all local marketing efforts align with national brand standards.

• Produce assets for the website, myAccount, EDMs, social media, digital advertising, and internal communications.

• Aid digital teams in enhancing customer-facing creative and user experience (UX).

• Build and support branded email communications, including EDM layouts, campaign emails, supplier-funded promotions, customer updates, and internal announcements.

• Create digital design assets for in-branch TV displays and other in-store digital formats.

• Design and oversee catalogues, flyers, POS materials, signage, merchandise, events, and corporate collateral.

• Manage external printing and production suppliers.

• Maintain editable templates across PowerPoint, Word, Canva, Adobe, and Microsoft 365 platforms.

• Enhance efficiency through reusable creative assets and design systems.

• Develop and modify creative assets for various departments, including internal presentations, operational communications, HR materials, training resources, sales support, and customer-facing collateral.

• Act as a dedicated offshore creative support resource for the business, available during AEST business hours via Microsoft Teams.

• Collaborate with Product, Digital, HR, Merchandising, and Regional teams.

• Work cohesively with internal stakeholders through Teams calls, chat, file sharing, and structured creative briefs.

⛳️ Requirements

• 5-7+ years of experience in graphic design, creative leadership, or brand management.

• Proficient in Adobe Creative Cloud at an expert level.

• Experience across both print and digital channels.

• Strong skills in stakeholder management and project management.

• Background in retail, wholesale, or B2B environments is preferred.

• Solid experience in catalogue and retail marketing.

• Proficient in EDM (email marketing/design).

• Experience designing website and digital campaign assets.

• Familiarity with Canva and PowerPoint.

• A portfolio is required, showcasing retail, trade, or B2B creative work.

• Excellent written English skills and strong self-editing capabilities - must be able to draft and proofread own work to a high standard. Attention to detail is a must.

• Proficient in Microsoft Teams, as the team communicates and collaborates via Teams for chat, ideation, and task tracking.

🏝️ Benefits

• Flexibility in work hours and location, prioritizing energy management over time management.

• Access to online learning platforms and a budget for professional development.

• A collaborative environment that encourages learning and growth across teams without silos.

• A vibrant social culture with team lunches, social events, and opportunities for creative contributions.

• Health insurance.

• Leave benefits.

• 13th Month Salary.