Senior Creative Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of creative quality from the initial brief through to the final advertisement.

• Provide the final creative approval on storyboards, raw footage, and finished edits prior to client delivery.

• Offer detailed, hands-on feedback indicating necessary changes, reasons for those changes, and what an improved version looks like.

• Create and uphold a library of quality standards, creative checklists, and review benchmarks.

• Recognize recurring creative and production challenges and address them at their source.

• Direct the team, including coaching and development for team leads.

• Foster a culture of ownership, confidence, and autonomy within the team.

• Conduct regular creative reviews and sessions for inspiration.

• Assist in team growth and elevate skill levels.

• Connect Creative Strategy, Production, and Post-Production processes.

• Convert creative strategy into production-ready briefs.

• Collaborate with the Managing Director and Operations on processes, tools, and team transitions.

• Leverage AI and intelligent tools to minimize administrative tasks.

• Utilize paid social performance data to inform creative testing, iteration, and prioritization.

• Hold strategists accountable for data-driven briefs and insights.

• Maintain ongoing relationships with TikTok, Meta, and emerging short-form content formats.

• Articulate creative rationale to clients and constructively challenge potentially underperforming directions.

• Support account growth and engage in proactive pitching.

• Define and document Creative Milkshake’s unique creative perspective and recognizable formats.

• Guide the evolution from UGC-first content to elevated social-first content.

• Approve the agency's external presentation.

⛳️ Requirements

• Over 7 years of experience in a creative role with some leadership, particularly in social-first, performance, or content projects, whether at an agency, DTC brand, or production house.

• Strong creative judgment with the ability to articulate what contributes to effective work.

• Proficient in production, including understanding storyboard requirements for successful shoots.

• Knowledgeable about paid social and creative performance metrics.

• Experience in leading teams and mentoring individuals, ideally across both seasoned and early-career talent.

• Ability to differentiate excellent advertising from merely adequate and provide constructive feedback.

• Confident, approachable, and credible presence when interacting with clients.

• Strong opinions without ego; adaptable in creative approaches.

• High emotional intelligence with the ability to deliver honest feedback without undermining confidence or relationships.

• Comfortable navigating ambiguity and a fast-paced environment while establishing systems.

• Fluent in English.

• Availability to work hours within approximately 3 hours of CET.

• Experience in creating social-first content; traditional brand identity or advertising experience alone is not sufficient.

🏝️ Benefits

• Competitive compensation, reviewed annually.

• Creative Milkshake stipends for mental health, healthcare, and internet expenses.

• 21 days of paid time off (PTO).

• 7 paid sick days.

• Company closure during the end-of-year period.

• Maternity and paternity leave.

• Long service incentives available after 2 years.

• Remote-first work structure.

• Regular communication with the Amsterdam studio.