Senior Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop engaging short and long-form copy for various channels including email, web, social media, and campaigns.

• Analyze creative briefs to generate impactful copy.

• Produce on-brand content for diverse marketing materials.

• Oversee content creation from initial concept to final edit.

• Ensure consistency in brand voice and foster audience engagement.

• Generate innovative ideas and messaging strategies.

• Collaborate on campaign direction from planning to execution.

• Tailor messaging for specific audiences and platforms, including B2C, B2B, and B2B2C sectors.

• Enhance messaging for emails, paid social media, landing pages, search engines, and AI-driven platforms.

• Utilize insights from engagement, conversion, and AI visibility to shape content strategies.

• Keep abreast of workforce and higher-education trends, as well as competitive actions.

• Experiment with geographic targeting, LLM-driven discovery, agentic workflows, custom GPTs, and AI content tools.

• Verify and contextualize AI-generated content for accuracy.

• Produce writing aligned with E-E-A-T principles wherever applicable.

• Validate the accuracy and evidence of claims regarding credits, credentials, and outcomes.

• Establish editorial standards for the team.

• Mentor and provide feedback on colleagues’ writing.

• Uphold brand voice throughout the organization.

• Implement best practices for accessible and inclusive language.

• Work collaboratively with design, marketing, project management, SEO/growth, and data teams.

• Manage multiple projects while delivering high-quality work in a fast-paced environment with tight deadlines.

⛳️ Requirements

• A portfolio of writing samples showcasing versatility across B2C and B2B audiences in both short and long-form formats is required for application evaluation.

• A Bachelor’s degree in English, Journalism, Marketing, or a related field is necessary.

• A minimum of 5 years’ experience as a writer within a corporate or marketing communications environment.

• Experience in multi-brand copywriting for B2C, B2B, and higher-education audiences.

• Strong skills in editing, proofreading, and aligning with brand voice.

• Proficient in storytelling and conceptual development.

• Ability to customize messaging for different audiences and platforms.

• Knowledge of content performance metrics across email, social media, web, search engines, and AI-driven platforms.

• Capability to analyze performance data related to engagement, conversion, and AI visibility.

• Familiarity with SEO, AEO, and GEO principles.

• Interest in LLMs, AI copilots, and agentic tools.

• Strong editorial judgment and research abilities, including adherence to E-E-A-T standards.

• Capacity to mentor writers and influence stakeholders across functions.

• Proficient in Microsoft Office Suite.

• Must be willing to travel occasionally if business needs require.

• Must be capable of addressing critical thinking and problem-solving aspects as part of job responsibilities.

• Must communicate effectively with team members.

• Must be prepared to work over 40 hours per week when necessary for business demands.

• Able to access information using a computer.

🏝️ Benefits

• Comprehensive medical, dental, vision, life, and disability insurance plans.

• Well-being incentives to promote a healthy lifestyle.

• Parental leave for new parents.

• Paid time off for personal and vacation days.

• Designated paid holidays throughout the year.

• Tax-saving accounts such as FSA and HSA.

• 401(k) retirement savings plan.

• Employee Stock Purchase Plan available.

• Tuition assistance for further education.

• Discounts on entertainment and retail purchases.

• Overtime pay for eligible non-exempt employees.

• Reasonable accommodations provided in accordance with ADA policies.