Senior Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop engaging short and long-form copy for email, web, social media, and campaign channels.

• Analyze creative briefs and generate appropriate copy.

• Produce consistent, on-brand content across various marketing materials.

• Oversee the content lifecycle from initial concept to final editing.

• Ensure consistency in brand voice and enhance audience engagement.

• Generate innovative ideas and messaging strategies.

• Collaborate on campaign guidance from strategic planning to execution.

• Craft messaging tailored for B2C, B2B, and B2B2C audiences based on platform requirements.

• Optimize messaging for diverse platforms including email, paid social, landing pages, search, and AI-integrated surfaces.

• Utilize data on engagement, conversion, search, and AI visibility to shape content strategies.

• Stay informed about workforce, higher education trends, and competitive activities.

• Transform market and audience insights into impactful messaging.

• Experiment with GEO, LLM-driven exploration, agentic workflows, custom GPTs, and AI content tools.

• Verify and provide context for AI-generated content.

• Produce writing aligned with E-E-A-T principles where relevant.

• Confirm the accuracy and substantiation of claims regarding credits, credentials, and outcomes.

• Establish editorial standards while mentoring and reviewing the work of other writers.

• Advocate for brand voice consistency throughout the organization.

• Implement best practices for accessibility and inclusive language.

• Collaborate across departments including design, marketing, project management, SEO/growth, and data teams.

• Manage multiple projects and consistently deliver high-quality work within set deadlines.

⛳️ Requirements

• A portfolio showcasing a variety of writing samples that reflect expertise in both B2C and B2B audiences as well as short and long-form formats.

• A Bachelor's degree in English, Journalism, Marketing, or a related discipline.

• A minimum of 5 years’ experience as a writer in a corporate or marketing communications environment.

• Experience in multi-brand copywriting for B2C, B2B, and higher education sectors.

• Proficient in editing, proofreading, and maintaining brand voice alignment.

• Strong storytelling and conceptualization skills.

• Ability to customize messaging based on audience and platform needs.

• Familiarity with content performance metrics across email, social media, web, search, and AI-driven platforms.

• Capability to interpret performance data, including engagement, conversion, and AI visibility metrics.

• Working knowledge of SEO, AEO, and GEO principles.

• Interest in LLMs, AI copilots, and agentic tools.

• Editorial discernment and research abilities to verify and contextualize content, adhering to E-E-A-T standards.

• Ability to mentor other writers and influence stakeholders across different functions.

• Proficiency in Microsoft Office Suite.

• Willingness to travel occasionally as business needs arise.

• Availability to work beyond 40 hours per week when business demands require.

• Capable of accessing information using a computer.

• Must meet critical thinking, problem-solving, and communication competencies.

• Experience in AI-driven marketing, GEO/SEO, or content strategy is advantageous.

• Familiarity with content management systems, project management tools, AI tools, and SEO/content tools is a plus.

• Background in academic institutions or EdTech is a plus.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Disability plans.

• Well-being incentives.

• Parental leave.

• Paid time off.

• Certain paid holidays.

• Tax saving accounts (FSA, HSA).

• 401(k) retirement benefit.

• Employee Stock Purchase Plan.

• Tuition assistance.

• Discounts on entertainment and retail.

• Overtime pay for eligible non-exempt employees.

• Reasonable accommodations in accordance with ADA policies.