Senior Conversion, Product Analyst

This is a fully remote position, open to applicants in Germany.

📋 Description

• Collaborate with Product and Marketing: Engage closely with Product Managers and Marketing specialists to establish success metrics, assess experiments, and derive actionable insights.

• Develop and Sustain the Funnel: Take ownership of a complex conversion funnel configuration that links user engagement across various platforms and channels.

• Tracking & Instrumentation: Participate in the design of event tracking, including server-side tracking, to guarantee reliable and privacy-compliant data collection.

• Campaign Assessment: Assist the Marketing team in analyzing campaign performance, the quality of user acquisition, and the effectiveness of different channels.

• Partner with CRM: Collaborate with the CRM team to provide insights on subscriptions, newsletter performance, referral programs, and loyalty initiatives to enhance retention and customer lifetime value.

• Data Modeling & Engineering: Utilize SQL and dbt to model clean, usable datasets that fuel dashboards and facilitate ad-hoc analysis.

• Proactive Analysis: Spot trends, user behaviors, and opportunities for enhancement in product or marketing initiatives—without needing to be prompted.

• Foster Self-Serve Culture: Contribute to building a culture of data accessibility by creating clear documentation, training resources, and user-friendly self-service data sets in Lightdash.

⛳️ Requirements

• You possess 3+ years of experience in product analytics roles, ideally encompassing both product and marketing analytics.

• Demonstrated proficiency in event tracking (both client-side and server-side), product instrumentation, and campaign evaluation.

• Strong command of SQL (with Python as an added advantage) and experience with cloud data warehouses such as BigQuery.

• In-depth knowledge of GTM and GA4.

• Familiarity with Shopify is a significant plus.

• You are adept at navigating ambiguity and independently clarifying processes.

• Proven sense of ownership and proactive problem-solving abilities.

• Proficiency in English is mandatory.

🏝️ Benefits

• Enjoy flexible working arrangements that suit your style.

• Home office? Absolutely, done right.

• Fully equipped from your first day.

• Glow Card – your monthly treat awaits.

• Learning opportunities are part of the package.

• Join us and let’s Glow!

• Take a well-deserved break.

• Stay healthy and keep glowing.

• We believe in thinking ahead.

• Exclusive perks from our partners.

• Team spirit wherever you go.

• A culture that truly shines.

• Move in your preferred way.