Senior Content Marketing Manager

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Oversee the team responsible for generating content for both current and prospective Loopio customers

• Shape the content strategy to effectively engage the intended audience and influence business outcomes

• Manage the strategy, production, and execution of content across various formats, including short-form videos and quarterly original research projects

• Collaborate with Growth, Product, Sales, Customer Success, and People teams

• Offer strategic advice on content formats and subjects to maintain Loopio’s reputation as a thought leader

• Expand Loopio’s market presence through paid and owned channels

• Oversee relationships with freelancers, industry professionals, and agencies

• Monitor, analyze, and report on web traffic, conversions, pipeline, and revenue that has been closed-won

• Develop and disseminate content that supports marketing strategies and the company's growth objectives

⛳️ Requirements

• 5-8 years of experience in formulating effective content strategies within a B2B environment

• A portfolio showcasing writing, copyediting, and creative production abilities

• Strong comprehension of content's significance in a B2B SaaS buyer's journey

• Experience in leadership, management, and teaching

• Capability to provide direction and accept feedback from both internal and external stakeholders

• Experience in creating and promoting content across diverse channels

• Background in developing case studies, delivering conference presentations, producing webinar content, and brainstorming social media posts

• Excellent project management skills for long-term strategic initiatives and intricate projects

• Extensive experience in measuring content team performance using Google Analytics and Search Console

• Candidates must reside in the relevant hub regions; valid Canadian work permits/SIN are required for employment in Canada, and Loopio does not provide sponsorship

🏝️ Benefits

• Eligibility for equity

• Flexible work arrangements and a remote-first workplace

• Flexible co-working spaces available in Downtown Toronto and Vancouver

• Continuous feedback and regular one-on-one meetings

• Dedicated allowance for professional development

• Health and wellness benefits from day one

• Provision of a MacBook laptop

• Monthly subsidy for phone and internet expenses

• Budget for work-from-home setups

• Supportive remote-first culture with avenues for connection

• Townhalls, AMA sessions, and quarterly celebrations

• Four active Employee Resource Groups

• Recognized as an award-winning workplace