Content Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Create and implement content strategies and editorial plans tailored to audience requirements, search habits, industry developments, and marketing objectives.

• Assist with integrated campaigns, organic growth, customer journeys, brand initiatives, and overall business objectives.

• Collaborate with the Marketing Manager and cross-departmental teams on campaign themes, messaging, content plans, and supportive materials.

• Work alongside creative, SEO, Product Marketing, and other teams to execute content strategies and campaigns effectively.

• Assess content performance, search intent, content gaps, and business needs to pinpoint opportunities and enhance existing content.

• Create strategic campaign briefs encompassing audience targeting, messaging, structure, sourcing, and search optimization.

• Manage content projects from inception to execution, coordinating with stakeholders, timelines, and deliverables.

• Author and refine blogs, white papers, research reports, web copy, email campaigns, press releases, and thought leadership materials.

• Formulate repurposing and distribution strategies across web, email, social media, and campaigns.

• Analyze content performance and search visibility to guide future strategies.

• Stay updated on SEO, AEO, GEO, content marketing, and AI search trends.

• Employ AI and automation to enhance research, analysis, organization, and repetitive workflows while ensuring content quality and ownership.

• Support executive thought leadership, awards submissions, product reviews, and other brand initiatives.

• Establish repeatable content frameworks, workflows, and standards to enhance quality, consistency, and scalability.

• Perform additional tasks as assigned by the Marketing Manager.

⛳️ Requirements

• Proven experience in translating business goals and audience insights into effective content strategies and campaigns.

• Demonstrated history of developing content strategies, editorial plans, and integrated campaigns from concept to implementation.

• Strong knowledge of SEO and emerging AEO/GEO practices.

• Ability to perform research on topics, keywords, search intent, and content gaps.

• Deep understanding of content architecture, internal linking, authoritative sourcing, and topical authority.

• Outstanding writing, editing, and editorial judgment across various content types including long-form, web, email, and thought leadership materials.

• High standards for content quality, accuracy, originality, brand voice, and source credibility.

• Ability to work collaboratively across various functions.

• Capacity to independently manage projects, provide strategic recommendations, and adapt to shifting priorities.

• Strong organizational skills with the ability to juggle multiple priorities and meet deadlines.

• Comfortable using AI and emerging technologies in an ethical manner.

• Proficient in analyzing content and campaign performance.

• Familiarity with marketing automation and content management tools, including WordPress, HubSpot, and Canva.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (preferred).

• Over 4 years of experience in content marketing, brand marketing, or communications, preferably within B2B SaaS, healthcare, or healthtech sectors (preferred).

• Experience with integrated marketing campaigns, editorial calendars, or content programs.

• Proven track record in developing content for organic search, with an understanding of SEO and emerging AEO/GEO practices.

• Experience working with subject matter experts, executives, Product Marketing, SEO, demand generation, and creative teams.

🏝️ Benefits

• Medical insurance premiums are fully covered for the employee (including Medical, Dental, and Vision).

• 401K with competitive company matching.

• Personal time off, sick leave, and holiday benefits.

• Company-issued laptop and other necessary computer equipment.

• Competitive salary.

• Comprehensive benefits package.