Content Marketing Manager

This is a fully remote position, open to applicants in Japan.

📋 Description

• Take charge of Japan's content priorities and develop the editorial calendar based on the needs of local buyers and business objectives.

• Enhance key Japanese website pages and oversee the localization and editorial quality of global content.

• Produce Japan-specific customer stories, blog posts, solution guides, white papers, e-books, and video scripts.

• Establish SEO and AIO/GEO programs to boost content discovery, engagement, and conversion rates.

• Create Japanese customer references and proof points in collaboration with customers, Sales, Customer Success, Communications, and Legal teams.

• Collaborate with Sales and Field Marketing to identify content deficiencies and develop assets that are ready for sales.

• Strategically plan the distribution and activation of major content across digital platforms, events, partners, nurture campaigns, and Sales channels.

• Work alongside Glean partners to review deliverables and co-create content effectively.

• Oversee agencies and freelancers while ensuring messaging, product accuracy, and overall quality standards are met.

• Evaluate content performance to enhance engagement, lead generation, Sales utilization, and pipeline impact.

• Report directly to the Head of Japan Field Marketing.

• Function as an individual contributor without current responsibilities for managing people.

⛳️ Requirements

• Native-level proficiency in Japanese writing and editing.

• Strong professional communication skills in English.

• Over 7 years of experience in B2B content marketing.

• Ideally, have a background in enterprise technology, SaaS, cloud computing, data, cybersecurity, or AI.

• Demonstrated experience in content management beyond production, including distribution, activation, and performance evaluation.

• Comprehensive understanding of Japanese enterprise buyers with the ability to convey complex technology in clear, credible business language.

• Familiarity with website content, SEO, analytics, customer stories, and demand-generation materials.

• Capability to work hands-on while juggling multiple projects, agencies, and stakeholders in a fast-paced environment.

• Proven ability to partner effectively across local, regional, global, and external teams.

• Thoughtful application of AI tools for research, content creation, repurposing, and analysis while adhering to high editorial standards.

🏝️ Benefits

• Certain positions may qualify for variable compensation, equity, and benefits.

• A diverse and inclusive workplace.

• AI-focused discussions or exercises as part of the interview process.