Senior Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create marketing materials that support reseller, distributor, MSSP, ISAC, and technology alliance partners.

• Generate content aimed at partner recruitment, onboarding, and activation efforts.

• Identify gaps in partner content and develop reusable resources that can be utilized across various partners, regions, and campaigns.

• Produce content for integrated marketing initiatives spanning enterprise, product-led growth, public sector, and industry-specific projects.

• Collaborate with Product Marketing, Channel & Alliances, Demand Generation, Sales, and Regional Marketing teams on product launches, campaigns, and partner initiatives.

• Write blogs, email campaigns, landing pages, customer stories, solution briefs, webinars, videos, sales collateral, and campaign materials.

• Develop SEO-driven content, executive thought leadership pieces, partner enablement resources, vertical messaging, customer success narratives, and educational materials.

• Adapt and repurpose content for various channels and audience segments.

• Conduct interviews with subject matter experts and customers to distill complex ideas into clear marketing messages.

• Spot content opportunities and actively contribute to the marketing editorial calendar.

• Coordinate with designers, social media managers, video producers, agencies, and stakeholders to ensure timely content delivery.

⛳️ Requirements

• A minimum of 5 years of B2B content marketing experience, ideally in the cybersecurity sector.

• Strong preference for candidates with experience in creating marketing content for Channel (VAR, distributor, MSSP) or Alliance programs, including partner campaigns, enablement, and co-marketing materials.

• Outstanding writing, editing, and project management abilities.

• Proven experience in developing marketing content for email campaigns, landing pages, blogs, customer stories, webinars, sales collateral, and digital marketing platforms.

• Strong collaborative skills to work effectively with cross-functional marketing, sales, and technical teams.

• Familiarity with security operations, exposure management, threat intelligence, or enterprise security practices.

• Experience in creating video or multimedia marketing content.

• Knowledge of using AI tools to enhance content creation and editing processes.

• Exceptional writing and storytelling skills.

• Capability to manage multiple projects simultaneously with a keen eye for detail.

🏝️ Benefits

• Equity.

• Health, dental & vision coverage.

• Retirement plan with company contribution.

• Parental leave.

• Mental health & wellness benefits.

• Flexible PTO.

• Professional development stipend.

• Annual bonus plan for eligible non-sales positions.

• Reasonable accommodations for individuals with disabilities.

• In-person onboarding at HQ in Ann Arbor for new hires.