Senior Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Authentic8’s content engine, managing all aspects from the website to editorial planning, publishing coordination, optimization, and buyer journey advancement.

• Oversee and maintain authentic8.com, which includes the content roadmap, updates, performance metrics, speed, links, forms, tracking, and SEO.

• Develop the content marketing strategy and editorial calendar tailored to ideal customer profiles (ICPs), use cases, and the entire buyer journey.

• Identify content deficiencies and prioritize creation based on their potential impact on the sales pipeline.

• Collaborate with internal experts and external contributors, managing drafts and editing to produce publishable materials.

• Create and disseminate a variety of content types, including blog posts, videos, case studies, solution briefs, whitepapers, webinars, newsletters, nurture emails, and derivative content.

• Work alongside external designers, video producers, editors, internal operations, web developers, and marketing stakeholders.

• Lead and mentor a Marketing Specialist focused on organic social media.

• Establish repeatable workflows for content and AI processes.

• Enhance the website and content for SEO, AEO, GEO, search engines, AI answer engines, and conversion optimization.

• Conduct keyword research and refine content architecture, metadata, schema, and FAQ organization.

• Transform major assets into a series of blogs, social media content, email campaigns, short-form videos, and sales enablement tools.

• Execute A/B testing for landing pages, CTAs, offers, headlines, creative assets, and more.

• Monitor content's contribution to MQLs, opportunities, revenue, traffic, rankings, conversions, and engagement analytics.

• Provide insights and integrate performance data back into the content roadmap.

• Report to the Head of Marketing and collaborate with the Product Marketing Manager along with internal and external subject matter experts.

⛳️ Requirements

• At least 7 years of experience in B2B content marketing, preferably within a dynamic startup or scale-up environment.

• Proven experience in managing and developing direct reports.

• Direct experience overseeing a company website end-to-end in collaboration with internal operations and external developers.

• Demonstrated ability to create and manage editorial calendars aligned with ICPs, use cases, and the complete buyer journey.

• Experience in coordinating content driven by subject matter experts, including briefing experts, editing drafts, and packaging expertise into assets for ICPs.

• Strong understanding of technical SEO, on-page optimization, keyword strategy, and content architecture.

• Familiarity with AEO and GEO, including testing visibility in AI-generated answers.

• Practical experience utilizing AI tools for content repurposing, editing, and large-scale personalization.

• Proven track record of measurable content outcomes, such as increases in organic traffic, ranking improvements, conversion rate enhancements, or contributions to the sales pipeline.

• Exceptional skills in editing and copywriting.

• Strong project management capabilities.

• Ability to present best practices and process improvements to key stakeholders.

• Comfortable using tools such as Google Analytics, Google Search Console, Google Tag Manager, WordPress, Claude Code, SEMrush, Asana, Zoom, Google Workspace Suite, and Frontify content management system.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible PTO

• 401(k) program

• Stock options

• Bonus eligibility