Senior Content Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of and oversee the editorial calendar, ensuring alignment of content with business priorities, campaigns, product launches, and market opportunities.

• Act as the editorial authority for long-form marketing content, upholding high standards of quality, clarity, accuracy, and brand voice.

• Establish repeatable content workflows to enhance quality, efficiency, and consistency.

• Transform existing content into new formats and distribute across various channels.

• Craft data-driven thought leadership pieces, industry reports, SEO and AI search (AEO)-optimized articles, webinar messaging, guides, educational resources, website copy, email campaigns, and sales enablement materials.

• Convert proprietary platform data, customer insights, and market trends into engaging narratives.

• Create educational content for employers, universities, and early-career professionals.

• Develop integrated content that supports product launches, demand generation, webinars, partner marketing, and customer engagement.

• Create messaging and promotional materials for webinars in collaboration with customers and strategic partners.

• Work alongside the Demand Generation team to assist in pipeline creation throughout the buyer journey.

• Reuse campaign content across email, social media, web platforms, and sales enablement efforts.

• Optimize content for traditional search engines, AI-powered search, and new discovery platforms.

• Manage and expand 12twenty’s presence in social media content.

• Analyze content performance based on engagement, search visibility, AI discoverability, and pipeline influence, using insights to enhance outcomes.

⛳️ Requirements

• Over 5 years of experience in content marketing within B2B SaaS, HR technology, EdTech, or a comparable tech environment.

• Outstanding writing and editing abilities, with a portfolio showcasing long-form thought leadership and business storytelling.

• Proven experience in creating data-driven content such as benchmark reports, industry research, analytics-focused articles, or customer insight documents.

• Familiarity with managing editorial calendars and content production workflows.

• Strong grasp of SEO best practices and the evolving significance of AI search and Answer Engine Optimization (AEO).

• Experience in supporting demand generation through content marketing initiatives.

• Capability to translate complex ideas into clear and engaging content for diverse audiences.

• Excellent organizational skills, with the capacity to manage multiple priorities in a fast-paced setting.

🏝️ Benefits

• Medical, dental, and vision benefits.

• 401(k) plan.

• Paid time off.

• Equity opportunities for US employees.

• Competitive salary.

• Generous paid time off policy.

• Comprehensive benefits, including 401(k).

• Regular team happy hours and activities.

• Flexibility for remote work.

• Stock options.