Senior Consultant, Tracking Strategy – Insights

This is a fully remote position, open to applicants in Germany.

📋 Description

• Act as a trusted advisor and primary partner for intricate, multi-category, or multi-national tracking programs.

• Maintain ongoing, high-level engagement with essential client stakeholders and executives.

• Facilitate discovery sessions to comprehend and define program requirements, scope, objectives, and hypotheses.

• Convert core objectives into research inputs that align with quantilope's methodology.

• Conduct Inspiration Workshops to refine pre-study inputs.

• Host Premium Activation Workshops to translate research outcomes into actionable strategic results.

• Foster client buy-in and drive organizational change.

• Ensure the adoption of innovative market-leading metrics, including EBI principles.

• Integrate tracking insights into the overall company strategy.

• Ensure program deliverables yield exceptional, action-driving insights that align with client business goals.

• Assist clients in activating insights to influence comprehensive brand planning.

• Spot upsell opportunities.

• Collaborate on pre-sales initiatives and proofs of concept.

• Present sophisticated, data-driven presentations to executive audiences.

• Serve as a subject matter expert for the Product team and beta test new products.

• Collaborate on product, AI, or partnership initiatives to scale the tracking business.

• Support Go-To-Market teams.

⛳️ Requirements

• Over 5 years of experience in Brand Health Tracking.

• Proficiency in English and German (C1).

• In-depth understanding of quantitative market research methodologies.

• Expertise in continuous brand health and advertising effectiveness measurement.

• Proven knowledge of contemporary marketing science principles, including the Ehrenberg-Bass Institute's "How Brands Grow" framework.

• Ability to articulate the commercial value of marketing science principles.

• Demonstrated ability to cultivate trusted partnerships with senior executive stakeholders.

• Capability to lead workshops effectively.

• Confidence in presenting and persuading executive-level audiences.

• Outstanding analytical skills.

• Ability to synthesize complex, multi-wave data into meaningful strategic insights and compelling narratives.

🏝️ Benefits

• Flexible PTO.

• Flexible working hours.

• Remote/hybrid work opportunities.

• Chance to work abroad for up to 6 weeks each year.

• Dedicated learning budget available for every employee.

• Company-wide workshops.

• Private Health Insurance.

• Options for pension plans.

• Support from certified mental health first aiders.

• Quantiwell days: global mental health days twice a year.

• Team offsites.

• Summer and holiday parties.